Home / Industry

.mobi Turns Five

Five years ago — on September 26, 2006 — the .mobi domain opened its doors for registrations. Only five years ago but, back then, no iPhone. No Android. The Motorola Razr was still cool (if lower-end). My state-of-the-art mobile device was a Wi-Fi-enabled Palm device (without a phone). Conversations at mobile events often centered around Blackberries and what interesting things they could do.

Today, I know one person who still uses a Razr. Palm ... thought about them lately, outside of the "What's up with HP" discussions? Blackberry. We've all watched that stock drop; some of us are hoping they find a new niche rather than circle the dead pool. And who even saw an iPad on the horizon?

But, despite all those radical changes on the mobile front, .mobi as a domain has continued to grow. There are now more than one million active registrations and .mobi is the sixth largest generic Top-Level Domain in the world (.com, .net..org. .info and .biz come before it.) There are now two-character domains like nv.mobi and 53.mobi. There are now .mobi sites covering the world, in every vertical. (And in South Africa, ".mobi" is synonymous with "mobile website," e.g., "Our product needs a .mobi built before we launch.")

And mobile content is no longer an after-thought. Read what Google said just last week in regards to mobile-ready content and the Google advertising platform, "We will be introducing the mobile optimization of a website as a new factor of ads quality for AdWords campaigns that are driving mobile search traffic. As a result of this change, ads that have mobile optimized landing pages will perform better in AdWords — they will generally drive more mobile traffic at a lower cost." [Italics mine.]

The .mobi domain was created to help make the mobile Web a viable endeavor. And we can all say the mobile Web, since then, is in everyday use. Did the .mobi domain alone do that? The iPhone certainly helped. But so did dozens of other convergent technologies and services. And it's part of the reason the dotMobi company's other products — primarily the goMobi site creator and DeviceAtlas mobile device database — have been successful. Our mobiForge cross-platform developer forum now has more than 50,000 active members, and our mobiThinking forum continues to be a sourcebook of choice for marketers globally

So happy birthday, .mobi! It's been five exciting years; I can't wait to see what the next five hold!

Written by Vance P. Hedderel, Written by Vance P. Hedderel, Director, PR and Communications, dotMobi

About Afilias - Mobile & Web Services

Afilias - Mobile & Web Services

Afilias Technologies Limited, a wholly owned subsidiary of Afilias plc, is an expert provider of mobile and web technologies that help companies to reach their customers, regardless of device, content, or context. Products include the DeviceAtlas device intelligence solution, the goMobi mobile website publishing solution and Developer tools such as mobiReady. Learn More

Related topics: Domain Names, Registry Services, Mobile, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

In Celebration of Marriage Equality Each New .LGBT Name Donates $20 to the It Gets Better Project

Afilias Adds .PROMO to Its Expanding List of Top Level Domains

LogicBoxes Helps .MN Registry Grow by 350%

TLD Security, Spec 11 and Business Implications

LogicBoxes Powers .NGO & .ONG Retail and Wholesale Channels for ENSET

SpotXchange Chooses DeviceAtlas to Target Ads to Specific Devices

5 Ways Google Brillo Can Change the Device Landscape

Sophia Bekele's Keynote Speech on "Africa: The Next Frontier for Mobile Technology"

Alabama Joins dotVOTE Movement - Announces Alabama.vote for Its Election Site

LogicBoxes Partners With Domains.Green to Setup Retail & Wholesale Channels for .green Domains

New Top-Level Domain .fit Launches, Announces Partnership with the Arnold Sports Festival

Bauer Media Joins Minds + Machines as a .fishing Pioneer

New .vote TLD Used for Arizona Voters

First Premium .yoga Domains Up for Auction

Afilias Releases 160,000+ Names Across 8 New TLDs

Deal Yourself In: .POKER Names Now Open to All

Lou Andreozzi to Lead New .Law Top-Level Domain

ICANN Business Constituency Elects Elisa Cooper of MarkMonitor as Chair

PIR Releases Report Detailing Steady Growth of .org Domain in 2014

.film to Provide New Home Online for the Film Industry

Sponsored Topics