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dotMobi, the consortium behind the only Internet address created specifically for mobile phones, today launched an upgraded version of ready.mobi, its free, industry-leading mobile Web test tool.

Already lauded as a "great resource for mobile Web developers" by WAP Review, the 2.0 version of ready.mobi evaluates the quality of mobile websites using mobile industry standards and best practices to ensure sites work on all mobile phones around the world.

ready.mobi generates free reports with easy-to-evaluate scores for every page on a mobile site, as well as in-depth analysis of more than 35 attributes to determine how well a site is likely to perform on mobile phones.

In addition, users of dotMobi's Developer Forum are able to maintain ready.mobi test preferences and a history of previous test results to show the improvement of sites over time. This allows ready.mobi to become an important part of the users' mobile Web development and quality assurance processes.

Andy Moore, Director, Palace Marketing, Ltd. said, "The new features of ready.mobi allow me to run a check on an entire site. The new interface makes it much quicker and easier to assess how ready a site is. And the complete site-processing feature is a great time saver. I can initiate a crawl, then return later and view a complete profile of how 'ready' the site is. The reports give a bigger picture to the readiness of a site, save me time and save my clients money."

WAP Review noted that ready.mobi's ability to check a complete site is "nothing short of amazing."

The new version of ready.mobi delivers many user-requested features, including additional mobile phone emulators, the ability to specify mobile device headers to crawl sites (and save them for later use), and color-coded results that provide at-a-glance views with an option to "drill down" to greater detail for each attribute. Developers who build .mobi sites also have the ability to stop and start the site crawlers and review results in real-time.

"I've never seen such a human-friendly validation tool," said Andy Moore of Palace Marketing. "The 'help me fix it' links are fantastic and provide comprehensive, easily digestible guides on how to achieve mobile readiness. It's not just a tool for geeks. It gives an easy to understand, human-focused view on how ready a site is."

Launched in November 2006, ready.mobi has already been used to test more than 250,000 pages of mobile content, ensuring that sites are of the highest quality for mobile consumers.

"ready.mobi has proven to be incredibly popular with the mobile developer community," said Neil Edwards, CEO of dotMobi. "Being able to take the feedback of the community and offer an advanced version — still at no cost — to users is gratifying to dotMobi. The high level of use and discussion around ready.mobi and our Developer Forum at http://dev.mobi proves that interest in creating .mobi content and services is growing daily."

About dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

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