So/Lo/Mo for Business

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So/Lo/Mo for Business

	By Erin Bush Managing Editor at Neustar
	May 18, 2012 Views: 10,401 Comments: 2

Lest you think the social + local + mobile (So/Lo/Mo) trend is just a fad, last week, Pew Internet released a new report that found that 18 percent of smartphone owners use a geosocial service to check in and share their location with friends. The report also found that 74 percent of smartphone owners get real-time location-based information on their phones—up from 55 percent last May.

Add to these impressive stats the finding from earlier this year that 61 percent of smartphone users search for local business information on-the-go with their mobile devices and you have quite the compelling reason to make sure your local business listings are up to snuff—in both geosocial services and in local search.

Here is a great infographic created by the teams at Localeze, 15miles and comScore featuring some mind-blowing mobile usage stats. You can also download the 5th Annual 15miles/Localeze Local Search Usage Study Conducted by comScore, which was released February 2012, for more information on the importance of So/Lo/Mo for businesses.

2012 Local Search Usage Study – The annual Local Search Usage Study, done in partnership by 15miles and Localeze (conducted by comScore) is a measurement of consumers’ search behaviors and how such behaviors affect media-usage trends. (Click to Enlarge)

By Erin Bush, Managing Editor at Neustar

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Comments

Useful stats Christopher Parente – May 24, 2012 2:38 PM

Thanks Erin for the numbers. Personal experience bears out for me. My wife and I just returned from a trip to California wine country, and used consumer reviews heavily to determine restaurant and vineyard choices.

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Agreed Erin Bush – May 24, 2012 4:55 PM

Chris, I agree. I find that I use geo-social services more when I travel. Still I thought the numbers MUCH higher than I would’ve guessed.

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