Re: CAN SPAM and Affiliate Mailer Opt-OutJohn Engler – May 19, 2008 4:51 PM PST
John,
Thanks for mentioning our service, but you should know that we don't charge affiliates anything. The Advertiser, who is the "Sender" in most cases under CAN-SPAM bear the burden of paying for the UnsubCentral service 100%, since they're the ones that need to ensure compliance.
Our goal for advertisers is to make UnsubCentral a cost-effective solution, and I'd say that for all of our clients we do that pretty well.
We have over 150 advertiser using UnsubCentral today… a far cry from where we were two or three years ago.
John,
Thanks for mentioning our service, but you should know that we don't charge affiliates anything. The Advertiser, who is the "Sender" in most cases under CAN-SPAM bear the burden of paying for the UnsubCentral service 100%, since they're the ones that need to ensure compliance.
Our goal for advertisers is to make UnsubCentral a cost-effective solution, and I'd say that for all of our clients we do that pretty well.
We have over 150 advertiser using UnsubCentral today… a far cry from where we were two or three years ago.
John Engler
UnsubCentral
john@unsubcentral.com