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MarkMonitor Releases New gTLD Quarterly Report for Q2 2020

New gTLD Quarterly Report, Q2 2020 Download Report

MarkMonitor today released its latest issue of the New gTLD Quarterly Report for the second quarter of 2020, including a particular focus on registration trends during the pandemic.

As COVID-19 makes its mark across the globe, businesses adapt to new behaviors across the domain landscape. Taking this new environment into account, MarkMonitor analysts reviewed the registration counts of selected new gTLDs towards the beginning of the pandemic (February 19) and then again 90 days later (May 19). In doing so, the team found some interesting results.

As stay-home orders limited individuals' ability to go out to public places and engage in hospitality activities like visiting restaurants, MarkMonitor analysts found a correlation in the increase in domain registrations of topically relevant TLDs. For instance, with delivery being the only mode of food service allowed in many places, it seems logical that there has been more interest in businesses or individuals buying domain names that include TLDs such as .DELIVERY or .MENU.

Registration counts of new food service gTLDs, February – May 2020 (Source: MarkMonitor New gTLDQuarterly Report, Q2 2020)
TLDDomain counts 2/19/2020Domain counts 5/19/2020Count increasePercent increase
.BAR38,84787,14548,298124.33%
.REST29,87241,56311,69139.14%
.DELIVERY5,7707,0021,23221.35%
.MENU5,1545,4252715.26%
.COFFEE19,45320,3619084.67%
Cumulative99,096161,49662,40062.97%

Other interesting updates in the report covering the gTLD landscape include:

  • New gTLD registration trends during the COVID-19 pandemic
  • New gTLDs launched this quarter
  • .Brand domain registrations that include coronavirus and COVID-19
  • .Brand TLD news and notes, including the top .brand labels
  • ICANN and INTA meetings updates

Download the full report here.

By MarkMonitor, Provider of Domain Management Services – MarkMonitor, a Clarivate Analytics company, is the leading enterprise-level domain registrar trusted by organizations globally to establish an online presence and protect domain portfolios. Through an extensive suite of products and consultative services, MarkMonitor enables technology, legal and marketing teams to securely register and strategically manage domain portfolios critical to business goals and reputations. Visit Page

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