Home / Blogs

Key Success Factors for Top-Level Domains: An Evaluation Grid

It isn't always easy to explain the whys and wherefores of domain name market trends. Major indicators such as growth are usually generalised, given that they are based on data common to all stakeholders, but the causes behind fluctuations are hard to pin down. And structural causes need to be separated from cyclical ones, which may be the source of major variations, as was the case with the domaining waves in China, without actually reflecting long-term market trends.

At a finer level of granularity than the market as a whole, we have the major top-level domain segments: Legacy, country-code TLDs, new TLDs, and those that extend even further to .CORP / .BRAND and geoTLD, etc.

Might it be possible to develop a common key to understanding all of these "levels" of granularity that, without going as far as to explain it, at least clarifies the structural causes of the trends observed for both the domain name market as a whole and a simple TLD? That is the exercise that we are applying ourselves to here, proposing a model called the "7As" in reference to the first letters of the words that make it up. Learn more here.

By Loic Damilaville, Market Research Manager at Afnic

CircleID Newsletter The Weekly Wrap

More and more professionals are choosing to publish critical posts on CircleID from all corners of the Internet industry. If you find it hard to keep up daily, consider subscribing to our weekly digest. We will provide you a convenient summary report once a week sent directly to your inbox. It's a quick and easy read.

I make a point of reading CircleID. There is no getting around the utility of knowing what thoughtful people are thinking and saying about our industry.

Co-designer of the TCP/IP Protocols & the Architecture of the Internet


 Be the first to post a comment!

Add Your Comments

 To post your comments, please login or create an account.



Domain Names

Sponsored byVerisign

DNS Security

Sponsored byAfilias

New TLDs

Sponsored byAfilias


Sponsored byThreat Intelligence Platform


Sponsored byWhoisXML API


Sponsored byVerisign

Brand Protection

Sponsored byAppdetex