Home / News I have a News Tip

Team Behind Google Chrome Wants to Challenge How URLs are Displayed in the Browser

Google's Chrome browser has turned 10 and to commemorate the occasion, the company is rolling out a revamped design along with a series of new features, including a more powerful omnibox. In an article today published in Wired, Chrome's engineering Manager, Adrienne Porter Felt, is quoted saying "people have a really hard time understanding URLs." She continues: "They're hard to read, it's hard to know which part of them is supposed to be trusted, and in general I don't think URLs are working as a good way to convey site identity. So we want to move toward a place where web identity is understandable by everyone — they know who they're talking to when they're using a website and they can reason about whether they can trust them. But this will mean big changes in how and when Chrome displays URLs. We want to challenge how URLs should be displayed and question it as we're figuring out the right way to convey identity."

Follow CircleID on
Related topics: Domain Names, Web
SHARE THIS POST

If you are pressed for time ...

... this is for you. More and more professionals are choosing to publish critical posts on CircleID from all corners of the Internet industry. If you find it hard to keep up daily, consider subscribing to our weekly digest. We will provide you a convenient summary report once a week sent directly to your inbox. It's a quick and easy read.

I make a point of reading CircleID. There is no getting around the utility of knowing what thoughtful people are thinking and saying about our industry.

Vinton Cerf, Co-designer of the TCP/IP Protocols & the Architecture of the Internet

Share your comments

To post comments, please login or create an account.

Related

Topics

DNS Security

Sponsored byAfilias

Domain Names

Sponsored byVerisign

New TLDs

Sponsored byAfilias

IP Addressing

Sponsored byAvenue4 LLC

Cybersecurity

Sponsored byVerisign