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Bloomberg: Pricing of New TLDs Seem "Kind of Random", Sector in "Flux"

"What does it mean that a web address ending in .pizza costs more than one ending in .beer? Or that .bar costs more than .academy?" Bloomberg's Economic Editor, Peter Coy, suggests that the new Top-Level Domain pricing seen in the market today appears to represent a big pricing experiment in a sector of the economy "that's in flux". So why the various TLDs vary so much in price? Coy writes: "One reason seems to be that the market is young, and both buyers and sellers are trying to feel their way toward what’s good value for the money. Entrepreneurs that spent a lot of money for top-level domain names may try to price higher to recoup their costs, which can be tricky because customers don’t really care about their suppliers’ costs."

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