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The death of Thailand's King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing.
What does this mean for website localization?
Consider the Thailand home pages for Apple:
Samsung:
Microsoft:
McDonald's:
Starbucks:
And Coca-Cola has gone black on its social feeds:
Web localization isn't about creating a localized website and forgetting about it.
It's about creating a living and breathing website that responds quickly to local events. Web localization is about respect.
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