Home / Blogs

Web Localization: Sometimes as Simple as a Black and White

By John Yunker
  • Oct 17, 2016 12:40 PM PDT
  • Comments: 0
  • Views: 4,546
John Yunker

The death of Thailand's King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing.

What does this mean for website localization?

Consider the Thailand home pages for Apple:

Samsung:

Microsoft:

McDonald's:

Starbucks:

And Coca-Cola has gone black on its social feeds:

Web localization isn't about creating a localized website and forgetting about it.

It's about creating a living and breathing website that responds quickly to local events. Web localization is about respect.

By John Yunker, Author and founder of Byte Level Research
Follow CircleID on
Related topics: Web
SHARE THIS POST

If you are pressed for time ...

... this is for you. More and more professionals are choosing to publish critical posts on CircleID from all corners of the Internet industry. If you find it hard to keep up daily, consider subscribing to our weekly digest. We will provide you a convenient summary report once a week sent directly to your inbox. It's a quick and easy read.

I make a point of reading CircleID. There is no getting around the utility of knowing what thoughtful people are thinking and saying about our industry.

Vinton Cerf, Co-designer of the TCP/IP Protocols & the Architecture of the Internet

Share your comments

To post comments, please login or create an account.

Related

Topics

DNS Security

Sponsored byAfilias

Domain Names

Sponsored byVerisign

New TLDs

Sponsored byAfilias

Cybersecurity

Sponsored byVerisign

IP Addressing

Sponsored byAvenue4 LLC

View All Topics