Home / Industry

Airpush Chooses DeviceAtlas to Provide Device Awareness to Mobile Ad Network

Don't miss a thing – sign up for CircleID Weekly Wrap newsletter delivered to your inbox once a week.

Mobile Advertising firm Airpush and Afilias announced today that DeviceAtlas is now powering device detection and targeting on its advertising network for Android and iOS apps. Airpush's platform enables developers to monetize their apps by connecting them with advertisers who want to reach their target audiences via native apps. DeviceAtlas will be used to identify exactly which devices are requesting ads from the network for targeting and reporting purposes.

Airpush uses detailed data on mobile devices as part of their granular targeting capabilities, and to maximize fill rates on behalf of app developers using their network. DeviceAtlas provides extremely high-performance device lookups and is capable of detecting millions of devices in real time via its APIs. All device information is compliant with the OpenRTB standard.

According to Cameron V. Peebles, Chief Marketing Officer at Airpush, "DeviceAtlas is the market leader when it comes to device detection. We are confident that the speed, accuracy and currency of device data will add value for both our developer and advertiser community."

Airpush has established a global network with over 150,000 apps and offer many innovative ad formats that integrate with apps developed on Android and iOS.

Martin Clancy, Head of Marketing for Afilias' mobile and web technology division said, "We are delighted to partner with Airpush, a leader in innovative advertising solutions for the mobile environment. We are confident that DeviceAtlas' speed and accuracy will deliver significant value to Airpush's advertising business."

DeviceAtlas, produced by Afilias, is widely used by major players in the web, advertising, analytics and telco environments to incorporate device awareness into their solutions.

Afilias Mobile & Web Services

About Afilias Mobile & Web Services – Afilias Technologies Limited, a wholly owned subsidiary of Afilias plc, is an expert provider of mobile and web technologies that help companies to reach their customers, regardless of device, content, or context. Products include the DeviceAtlas device intelligence solution, the goMobi mobile website publishing solution and Developer tools such as mobiReady. Learn More

Related topics: Mobile Internet, Web

 
   

Related Blogs

Related News

Explore Topics

Dig Deeper

Afilias

DNS Security

Sponsored by Afilias
Verisign

Cybersecurity

Sponsored by Verisign
Afilias Mobile & Web Services

Mobile Internet

Sponsored by Afilias Mobile & Web Services

Promoted Posts

Now Is the Time for .eco

.eco launches globally at 16:00 UTC on April 25, 2017, when domains will be available on a first-come, first-serve basis. .eco is for businesses, non-profits and people committed to positive change for the planet. See list of registrars offering .eco more»

Boston Ivy Gets Competitive With Its TLDs, Offers Registrars New Wholesale Pricing

With a mission to make its top-level domains available to the broadest market possible, Boston Ivy has permanently reduced its registration, renewal and transfer prices for .Broker, .Forex, .Markets and .Trading. more»

Industry Updates – Sponsored Posts

Major Media Websites Lose Audience Due to Slow Load Times on Mobile

DeviceAtlas Wins 2017 IHS Markit Innovation Award

DeviceAtlas' Deep Device Intelligence Now Addresses Native App Environment

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Why .com is the Venture Capital Community's Power Player

Miss.Africa Announces 2016, Round II Seed Funding Tech Initiative for Women in Africa

DeviceAtlas Releases Q2 2016 Mobile Web Intelligence Report, Apple Loses Browsing Market Share

Effective Strategies to Build Your Reseller Channel (Webinar)

Facilitating a Trusted Web Space for Financial Service Professionals

What are the World’s Most Popular Smartphones

News.Markets: A Rising Star in the World of Financial Trading and New TLDs

Mobile Web Intelligence Report: Bots and Crawlers May Represent up to 50% of Web Traffic

Best Practices from Verizon - Proactively Mitigating Emerging Fraudulent Activities

The Latest Mobile Web Report Q4 2015 from DeviceAtlas

2015 Trends: Multi-channel, Streaming Media and the Growth of Fraud

DeviceAtlas Brings Device Awareness to HAProxy

DeviceAtlas Granted Patent on Device Detection Accuracy Method

SpotXchange Chooses DeviceAtlas to Target Ads to Specific Devices

5 Ways Google Brillo Can Change the Device Landscape

Sophia Bekele's Keynote Speech on "Africa: The Next Frontier for Mobile Technology"