Home / Industry

Radix Gives Its TLD .SPACE a Makeover

Radix's domain extension .space surpassed 125,000 registrations in just about a year from launch and is all set for its next big mission — growing customer awareness.

Post a successful launch in January 2015, Radix now introduces .space with an all an enhanced new look, brand image, and a brand new site, www.get.space. While the Registrar Channel remains the core focus for the Registry, the goal behind the brand overhaul is brand building and creating a brand connect.

Radix's Business Head & VP, Sandeep Ramchandani said "In a market flooded with new gTLDs, it is important for registries to build a brand for the TLD in the eyes of its end users and make the extension stand out. Once end users recognize and relate to the brand, the TLD will naturally see more adoption and usage."

An analysis of the .space zone shows significant uptake from startups, artists, bloggers, entrepreneurs and DIY enthusiasts. The new avatar of the extension will resonate with this audience creating a better connect with the target market.

Following the makeover, .space is investing in aggressive online marketing campaigns, participation at several end user conferences like the Launch Festival in San Francisco, SXSW in Austin and Surge in Bangalore.

.space has already secured a spot in the top 20 largest new TLDs and is also amongst the top 10 most used new domain extensions. Radix also shared that .space is one of the most popular TLDs in their portfolio, in terms of premium sales. On an average .space organically sells premium domains worth $25,000 on a monthly basis across registrar storefronts.

Radix

About Radix – Radix (Radix FZC) is a portfolio Registry for new domain extensions and has secured uncontested registry rights to .website, .press, .host, .space, .site, .tech, .online and .store. Radix is Asia's largest new gTLD applicant, playing a substantial role in the global diversification of the Internet namespace. Learn More

Related topics: Domain Names, Registry Services, Top-Level Domains

 
   

Don't miss a thing – get the Weekly Wrap delivered to your inbox.

Related Blogs

Related News

Explore Topics

Dig Deeper

IP Addressing

Sponsored by Avenue4 LLC

Mobile Internet

Sponsored by Afilias Mobile & Web Services

DNS Security

Sponsored by Afilias

Cybersecurity

Sponsored by Verisign

Promoted Posts

Buying or Selling IPv4 Addresses?

ACCELR/8 is a transformative IPv4 market solution developed by industry veterans Marc Lindsey and Janine Goodman that enables organizations buying or selling blocks as small as /20s to keep pace with the evolving demands of the market by applying processes that have delivered value for many of the largest market participants. more»

Industry Updates – Sponsored Posts

Domain Registrations Reach 331.9 Million, 6.7 Million Growth Year over Year

.brands Spotlight: Banking and Finance Industries

Google Buys Business.Site Domain for 'Google My Business'

Radix Announces Global Web Design Contest, F3.space

Global Domain Name Registrations Reach 330.6 Million, 1.3 Million Growth in First Quarter of 2017

.TECH Gets Its Big Hollywood Break

Why the Record Number of Reverse Domain Name Hijacking UDRP Filings in 2016?

UDRP: Better Late than Never - ICA Applauds WIPO for Removing Misguided 'Retroactive Bad Faith'

The Rise and Fall of the UDRP Theory of 'Retroactive Bad Faith'

.PRESS Supports Press Freedom Day for 3rd Consecutive Year

5 Afilias Top Level Domains Now Licensed for Sale in China

Radix Announces Largest New gTLD Sale with Casino.Online

2016 Year in Review: The Trending Keywords in .COM and .NET Domain Registrations

Global Domain Name Registrations Reach 329.3 Million, 2.3 Million Growth in Last Quarter of 2016

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Neustar to be Acquired by Private Investment Group Led by Golden Gate Capital

Startup League Reports from WebSummit, Lisbon

.SPACE Becomes the Choice of the First Ever Space Nation Asgardia

MarkMonitor Supports Brand Holders' Efforts Regarding .Feedback Registry

8 Tips to Find Your Perfect .COM Domain Name