Home / Industry

Mobile Web Traffic: A Dive Into the Data

We all know that web site traffic from mobile devices is increasing rapidly. But what does it actually consist of? What devices are more popular or how large is the fraction of "non-human" traffic? There have been many reports and analysis done on web traffic in general, but there are also a couple of good reasons to look inside mobile web traffic data, that is, traffic to websites optimized for mobile device use.

Types of Visits to Mobile Sites (mobiForge)One of the reasons is that mobile traffic is not all the same. There is a huge diversity of devices, from low-end feature phones equipped with WAP browsers to high-end smartphones with browsers meeting the most recent standards. Apart from browser differences, network capabilities make another set of properties varying across different devices. But nearly the most visible feature of this diversity is the wide range of device screen sizes. All the factors above can't be overestimated when we talk about user-focused web design or user experience.

Another reason for detailed analysis is the fact that device markets change quite rapidly. Therefore, it is essential to understand the trends, in order to be able to respond adequately to users' needs.

The analysis is based on the traffic to thousands of mobile websites serving customers in many countries from each part of the world. The data used for the analysis covers the period of July-August 2014. The classification was done based on User-Agent (UA) strings recognition using DeviceAtlas API.

Afilias Mobile & Web Services

About Afilias Mobile & Web Services – Afilias Technologies Limited, a wholly owned subsidiary of Afilias plc, is an expert provider of mobile and web technologies that help companies to reach their customers, regardless of device, content, or context. Products include the DeviceAtlas device intelligence solution, the goMobi mobile website publishing solution and Developer tools such as mobiReady. Learn More

Related topics: Mobile Internet, Web

 
   

Don't miss a thing – get the Weekly Wrap delivered to your inbox.

Related Blogs

Related News

Explore Topics

Dig Deeper

Verisign

Cybersecurity

Sponsored by Verisign
Afilias Mobile & Web Services

Mobile Internet

Sponsored by Afilias Mobile & Web Services
Afilias

DNS Security

Sponsored by Afilias

Promoted Posts

Now Is the Time for .eco

.eco launches globally at 16:00 UTC on April 25, 2017, when domains will be available on a first-come, first-serve basis. .eco is for businesses, non-profits and people committed to positive change for the planet. See list of registrars offering .eco more»

Industry Updates – Sponsored Posts

.TECH Gets Its Big Hollywood Break

Major Media Websites Lose Audience Due to Slow Load Times on Mobile

DeviceAtlas Wins 2017 IHS Markit Innovation Award

DeviceAtlas' Deep Device Intelligence Now Addresses Native App Environment

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Why .com is the Venture Capital Community's Power Player

Miss.Africa Announces 2016, Round II Seed Funding Tech Initiative for Women in Africa

Airpush Chooses DeviceAtlas to Provide Device Awareness to Mobile Ad Network

DeviceAtlas Releases Q2 2016 Mobile Web Intelligence Report, Apple Loses Browsing Market Share

Effective Strategies to Build Your Reseller Channel (Webinar)

Facilitating a Trusted Web Space for Financial Service Professionals

What are the World’s Most Popular Smartphones

News.Markets: A Rising Star in the World of Financial Trading and New TLDs

Mobile Web Intelligence Report: Bots and Crawlers May Represent up to 50% of Web Traffic

Best Practices from Verizon - Proactively Mitigating Emerging Fraudulent Activities

The Latest Mobile Web Report Q4 2015 from DeviceAtlas

2015 Trends: Multi-channel, Streaming Media and the Growth of Fraud

DeviceAtlas Brings Device Awareness to HAProxy

DeviceAtlas Granted Patent on Device Detection Accuracy Method

SpotXchange Chooses DeviceAtlas to Target Ads to Specific Devices