Home / Industry

New .ORGANIC Domain Sunrise Begins, Creating Verified Space 
for Organic Products and Services

Global registry services provider Afilias today announced that the one-month sunrise period is now open for its socially responsible top-level domain (TLD): .ORGANIC. The sunrise period allows qualified trademark holders to register names immediately; other members of the organic community can register names beginning September 15.

Interest in organic products is growing rapidly worldwide; however, terms like "natural" and "healthy" are often used interchangeably with "organic" on the Internet and elsewhere, causing consumer confusion.

The .ORGANIC domain reduces consumer confusion by provisioning a dedicated, protected place on the Internet for providers of bona fide organic products and services. Unlike open domains like .com and .net, the .ORGANIC TLD limits eligibility to domain owners who have verified their organic credentials. This means consumers can have confidence in sites that have a .ORGANIC address.

"Given the demand for authentic organic products and services, the arrival of the .ORGANIC domain will be welcomed by both consumers and providers of organic goods and services," said Roland LaPlante, Senior Vice President and CMO, Afilias. "For the first time, consumers can now find organic sites on the Internet that are verified and reliable."

.ORGANIC addresses are only available to verifiably organic farmers, producers, manufacturers, co-packers, distributors, wholesalers, retailers and official organic certifiers. Eligibility also extends to other organic-oriented entities such as restaurants and trade organizations that may not be certified but can meet special .ORGANIC criteria tailored to their role in the community.

During the sunrise period — ending on September 5, 2014 — registration is limited to eligible trademark holders. To apply, please visit a sunrise authorized registrar. Beginning September 15, all members of the organic community may register at any .ORGANIC authorized registrar.

For more information about .ORGANIC, visit www.get.organic.

About Afilias

Afilias

Afilias is the world's second largest domain registry, with more than 20 million names under management. Afilias powers a greater variety of top-level domains than any other provider, and will soon support hundreds of new TLDs now preparing for launch. Afilias' specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®. (Learn More)

Related topics: Domain Names, Registry Services, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Independent Endorsement of Dot Chinese Online & Dot Chinese Website by by FiarWinds Partners

New gTLDs and Best Practices for Domain Management Policies (Video)

.Host Announces Top Global Players As Pioneer Partners

Public Interest Registry Releases Bi-Annual Report, .Org Domain Registrations Pass 10.4 Million

Public Interest Registry to Speak About Upcoming Launch of .ngo and .ong Domains for NPOs

Landrush Opens for .Website, .Press and .Host

Afilias Announces General Availability of .BLACK Top-Level Domain

Last Lap of .WEBSITE, .PRESS and .HOST Sunrise

DotConnectAfrica Trust Responds to ICANN 50 GAC Advice, Updates on .Africa Application IRP Status

Non-English "IDN Email" Addresses Are Finally Working!

TLD Registry to Speak at Inaugural World Domain Day India

Independent Endorsement of Dot Chinese Online & Dot Chinese Website

ICANN London Recap Webinar

Four Reasons to Move from .COM to Your .BRAND Domain

Neustar to Launch usTLD Stakeholder Council

Introducing the New .ORGANIC Domain: A Trusted, Credible Space for Organic Products on the Web

.WANG - 15,000 Registrations on Day One of General Availability

Dot Brand: Why Your Brand Needs Its Own Top-Level Domain

Afilias Announces Start of .BLACK Sunrise Period

Radix Launches Three New TLDs in Sunrise With Backing from 50+ Registrar Partners

Sponsored Topics