Home / Industry

New .ORGANIC Domain Sunrise Begins, Creating Verified Space 
for Organic Products and Services

Global registry services provider Afilias today announced that the one-month sunrise period is now open for its socially responsible top-level domain (TLD): .ORGANIC. The sunrise period allows qualified trademark holders to register names immediately; other members of the organic community can register names beginning September 15.

Interest in organic products is growing rapidly worldwide; however, terms like "natural" and "healthy" are often used interchangeably with "organic" on the Internet and elsewhere, causing consumer confusion.

The .ORGANIC domain reduces consumer confusion by provisioning a dedicated, protected place on the Internet for providers of bona fide organic products and services. Unlike open domains like .com and .net, the .ORGANIC TLD limits eligibility to domain owners who have verified their organic credentials. This means consumers can have confidence in sites that have a .ORGANIC address.

"Given the demand for authentic organic products and services, the arrival of the .ORGANIC domain will be welcomed by both consumers and providers of organic goods and services," said Roland LaPlante, Senior Vice President and CMO, Afilias. "For the first time, consumers can now find organic sites on the Internet that are verified and reliable."

.ORGANIC addresses are only available to verifiably organic farmers, producers, manufacturers, co-packers, distributors, wholesalers, retailers and official organic certifiers. Eligibility also extends to other organic-oriented entities such as restaurants and trade organizations that may not be certified but can meet special .ORGANIC criteria tailored to their role in the community.

During the sunrise period — ending on September 5, 2014 — registration is limited to eligible trademark holders. To apply, please visit a sunrise authorized registrar. Beginning September 15, all members of the organic community may register at any .ORGANIC authorized registrar.

For more information about .ORGANIC, visit www.get.organic.

About Afilias

Afilias

Afilias is the world's second largest domain registry, with more than 20 million names under management. Afilias powers a greater variety of top-level domains than any other provider, and will soon support hundreds of new TLDs now preparing for launch. Afilias' specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®. Learn More

Related topics: Domain Names, Registry Services, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

In Celebration of Marriage Equality Each New .LGBT Name Donates $20 to the It Gets Better Project

Afilias Adds .PROMO to Its Expanding List of Top Level Domains

LogicBoxes Helps .MN Registry Grow by 350%

TLD Security, Spec 11 and Business Implications

LogicBoxes Powers .NGO & .ONG Retail and Wholesale Channels for ENSET

Alabama Joins dotVOTE Movement - Announces Alabama.vote for Its Election Site

LogicBoxes Partners With Domains.Green to Setup Retail & Wholesale Channels for .green Domains

New Top-Level Domain .fit Launches, Announces Partnership with the Arnold Sports Festival

Bauer Media Joins Minds + Machines as a .fishing Pioneer

New .vote TLD Used for Arizona Voters

First Premium .yoga Domains Up for Auction

Afilias Releases 160,000+ Names Across 8 New TLDs

Deal Yourself In: .POKER Names Now Open to All

Lou Andreozzi to Lead New .Law Top-Level Domain

ICANN Business Constituency Elects Elisa Cooper of MarkMonitor as Chair

PIR Releases Report Detailing Steady Growth of .org Domain in 2014

.film to Provide New Home Online for the Film Industry

.VOTE Solves Presidential Candidate Ted Cruz's Domain Name Problem

.green Now in General Availability

ICANN's Registry Audits Begin Next Week. Are You Prepared?

Sponsored Topics