Home / Industry

Introducing the New .ORGANIC Domain: A Trusted, Credible Space for Organic Products on the Web

Global registry services provider Afilias today announced that August 6, 2014, is the sunrise start date for its newest generic top-level domain (gTLD): .ORGANIC.

The worldwide organic movement is growing rapidly as people seek healthier lifestyles. Until now, however, it has been difficult to find genuine organic products and services on the Internet because .com and other Web addresses are not screened for authenticity. With the launch of .ORGANIC, the Internet will now have a special "organic" address, making it easier for Internet users to find bona fide organic products and services.

The .ORGANIC domain is restricted to organic goods and services that meet certain criteria. Addresses will only be available for products, manufacturers, producers, co-packers, distributors, certifiers, wholesalers, retailers and other qualified registrants who meet specified organic-related criteria as part of their domain name registration. Although the precise definition of "organic" may vary by location and jurisdiction, visitors to a .ORGANIC site can be sure that the site owners comply with .ORGANIC eligibility requirements. And for vendors, having a .ORGANIC domain distinguishes them in a crowded marketplace as being a seller of genuine organic products.

"Given the popularity of the term 'organic,' websites for many products and services now include this term, regardless of whether or not they are actually organic. A .ORGANIC address enables Internet users to more quickly identify true organic goods and services," said Roland LaPlante, Senior Vice President and CMO, Afilias. "In addition, legitimate providers now have a protected space in which to promote their organic offers. In short, .ORGANIC adds value to both producers and consumers."

Getting your new .ORGANIC domain

The notice period for the .ORGANIC domain Start Date sunrise began July 7, 2014. During sunrise, domains will be awarded in a "first come, first served" manner; however, eligibility during this period is limited strictly to trademark holders whose marks are registered in the Trademark Clearinghouse. The .ORGANIC sunrise period starts on August 6, 2014, and ends on September 5, 2014. Following the close of sunrise, general availability is scheduled to commence on September 15, 2014.

For more pre-launch information about .ORGANIC, see http://afilias.info/new-tlds.

About Afilias

Afilias

Afilias is the world's second largest domain registry, with more than 20 million names under management. Afilias powers a greater variety of top-level domains than any other provider, and will soon support hundreds of new TLDs now preparing for launch. Afilias' specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®. Learn More

Related topics: Domain Names, Registry Services, Top-Level Domains

 
   
WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Explore Topics

Industry Updates – Sponsored Posts

.STORE Grosses Over $1 Million Before the Close of Day 1

News.Markets: A Rising Star in the World of Financial Trading and New TLDs

Verisign Announces .コム Domain Names Are Now Available for Anyone to Register

NBA & NFL Teams Drive .store Sunrise Score to 647

Financial Industry Quick to Embrace New Top Level Domains

New TLD .STORE Crosses 500+ Sunrise Applications

Meet Boston Ivy, Home to Some of the Most Specialized TLDs in the Financial Services Sector

Move Beyond Defensive Domain Name Registrations, Towards Strategic Thinking

Is Your TLD Threat Mitigation Strategy up to Scratch?

Verisign Launches New gTLDs for the Korean Market, .닷컴 and .닷넷

Verisign Opens Landrush Program Period for .コム Domain Names

Domain Management Handbook from MarkMonitor

Afilias Announces Relaunch of .GREEN TLD

New .PROMO Domain Sunrise Period Begins Today

US Court Grants DCA Trust's Motion for Preliminary Injunction on .Africa gTLD

Minds + Machines Group Announces Outsourcing Agreements, Web Address Change

.STORE Opens its Doors to Brands

Startup on .TECH New Top-Level Domain Receives $6.7 Million in Funding

United States Court Has Granted an Interim Relief for DCA Trust on .Africa gTLD

February Biggest Month to Date for Radix, Over 750K Domain Registrations

Sponsored Topics

Port25

Email

Sponsored by
Port25
Verisign

Security

Sponsored by
Verisign
Afilias - Mobile & Web Services

Mobile

Sponsored by
Afilias - Mobile & Web Services
Afilias

DNS Security

Sponsored by
Afilias