Home / Industry

Introducing the New .ORGANIC Domain: A Trusted, Credible Space for Organic Products on the Web

Global registry services provider Afilias today announced that August 6, 2014, is the sunrise start date for its newest generic top-level domain (gTLD): .ORGANIC.

The worldwide organic movement is growing rapidly as people seek healthier lifestyles. Until now, however, it has been difficult to find genuine organic products and services on the Internet because .com and other Web addresses are not screened for authenticity. With the launch of .ORGANIC, the Internet will now have a special "organic" address, making it easier for Internet users to find bona fide organic products and services.

The .ORGANIC domain is restricted to organic goods and services that meet certain criteria. Addresses will only be available for products, manufacturers, producers, co-packers, distributors, certifiers, wholesalers, retailers and other qualified registrants who meet specified organic-related criteria as part of their domain name registration. Although the precise definition of "organic" may vary by location and jurisdiction, visitors to a .ORGANIC site can be sure that the site owners comply with .ORGANIC eligibility requirements. And for vendors, having a .ORGANIC domain distinguishes them in a crowded marketplace as being a seller of genuine organic products.

"Given the popularity of the term 'organic,' websites for many products and services now include this term, regardless of whether or not they are actually organic. A .ORGANIC address enables Internet users to more quickly identify true organic goods and services," said Roland LaPlante, Senior Vice President and CMO, Afilias. "In addition, legitimate providers now have a protected space in which to promote their organic offers. In short, .ORGANIC adds value to both producers and consumers."

Getting your new .ORGANIC domain

The notice period for the .ORGANIC domain Start Date sunrise began July 7, 2014. During sunrise, domains will be awarded in a "first come, first served" manner; however, eligibility during this period is limited strictly to trademark holders whose marks are registered in the Trademark Clearinghouse. The .ORGANIC sunrise period starts on August 6, 2014, and ends on September 5, 2014. Following the close of sunrise, general availability is scheduled to commence on September 15, 2014.

For more pre-launch information about .ORGANIC, see http://afilias.info/new-tlds.

About Afilias

Afilias

Afilias is the world's second largest domain registry, with more than 20 million names under management. Afilias powers a greater variety of top-level domains than any other provider, and will soon support hundreds of new TLDs now preparing for launch. Afilias' specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®. (Learn More)

Related topics: Domain Names, Registry Services, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Domain Name .Africa Faces Hurdles - Q&A with Sophia Bekele

LogicBoxes Announces Automation Solutions for ccTLD

List of New gTLD Availability & Key Information Provided for Download

Radix Launches .Space for Individuals, Freelancers and Professionals

TLD Registry Wins Best Marketing Award at China New gTLD Roadshow

Public Interest Registry Introduces 'OnGood' - New Brand Identity for .ngo & .ong

Victorian Government and City of Melbourne Launch .melbourne Web Addresses

Update on Minds + Machines' Top-Level Domain Launches

ICANN Los Angeles Recap Webinar

TLD Registry Appoints First China General Manager, Mr Jin Wang

TLD Registry Opens China Headquarters in "China's Silicon Valley"

.nyc Goes Public to Brand the Big Apple

pink.host: Breast Cancer Awareness by Bluehost

Introducing Our Special Edition Managed DNS Service for Top-Level Domain Operators

Radix Announces the Addition of .tech to Its Portfolio

Infographic: Where in the World Do Chinese People Live?

Public Interest Registry Seeks Leaders to Serve on its NGO Community Advisory Council

Auctions Update: MMX Wins .law and .vip

LogicBoxes Partners with I-Content to Implement Vertical Integration for .RICH and .ONL

General Availability Kicks Off for .Website, .Press and .Host

Sponsored Topics

Afilias

DNSSEC

Sponsored by
Afilias
Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines
Verisign

Security

Sponsored by
Verisign
dotMobi

Mobile

Sponsored by
dotMobi