Home / Industry

ARI Registry Services Adds World's First .Brand to the Internet

Monash University has trumped the likes of Google, Amazon, Apple and over 600 other major brands around the world to become the first ever globally recognised organisation to have its own Top-Level Domain added to the Internet.

The .monash Top-Level Domain is set to become a core component of the University's digital strategy and reflects its commitment to embracing new technology and expanding its presence in international education and research activities.

Joining the likes of .com, .net, .org and .au, the newly acquired .monash Top-Level Domain was switched on over the weekend when Melbourne-based Internet infrastructure specialists ARI Registry Services facilitated the delegation of .monash to the Internet's authoritative root zone servers.

The addition of .monash to the web is part of the new Top-Level Domain program being rolled out by the global regulator of web addresses to introduce greater domain name choice and availability online. Around 100 of the almost 1400 new domains are already live on the Internet, including .menu, .kiwi and شبكة. (.web in Arabic and pronounced "dot shabaka").

Not only is .monash the first brand in the world to have its custom domain added to the Internet, it has also surpassed other Australian applicants like .afl, .iinet, .auspost, .melbourne and .sydney — which are scheduled to go live in the coming months.

Adrian Kinderis, CEO of ARI Registry Services, said Monash University has inherited a unique piece of Internet infrastructure which will offer greater online creativity and unparalleled access to data.

He noted that Australian universities led the world in this program, with six out of the eight education sector applications coming from Australian providers.

"We'll soon see the likes of .bond, .latrobe and .rmit join .monash when they delegate in the coming months. Open Universities Australia will round out the mix with their applications for .courses and .study.

"It's an incredible accomplishment that these Australian education providers are at the heart of one of the most significant Internet milestones since the introduction of .com 28 years ago. This is yet another honour for ARI Registry Services to support our clients in their efforts to be at the forefront of the global education sector."

ARI Registry Services' work with Monash University to date includes the development of policy frameworks, operational and compliance structures as well as detailed naming conventions and integration strategies in addition to the operation of the .monash Registry System.

ARI Registry Services is the appointed technology provider for more than 100 new Top-Level Domain applicants globally, including some of the world's leading brands, entrepreneurs and governments - many of whom utilise the expert consultancy services offered to prepare for activation and ongoing maintenance of their Top-Level Domains.

Further announcements regarding the launch of other clients are expected throughout the year.

About ARI Registry Services

ARI Registry Services

ARI Registry Services is driving innovation and the expansion of the Internet through the delivery of world-class domain name registry services. With over 10 years of experience, ARI Registry Services is a leading provider of Domain Name Registry Infrastructure Services and DNS Services for generic Top-Level Domain applicants and country code Registry Operators. We help governments, major brands and entrepreneurs across the globe realise the full potential of the Internet by providing expertise, security and reliability in operating a core piece of Internet infrastructure. (Learn More)

Related topics: Domain Names, Registry Services, Multilinguism, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Season's Greetings - 2014 End of Year Message from DotConnectAfrica

Minds + Machines in 2014 and 2015

New .VOTE and .VOTO Domains Launched

Consumers Prefer the .ORGANIC Domain for True-Organic Goods

DNW Podcast Interview with Antony Van Couvering

TLD Registry and Right of the Dot Establish a Domain Name Industry "Dream Team"

TLD Registry Ltd Welcomes New Board Members

New .LGBT Top-Level Domain Launched

.sydney Domain Names Now Available in Pre-Release

"Chinese Domaining Masterclass" to be Presented at NamesCon Las Vegas in January 2015

Auction and Sales Channel Update

Radix Set to Launch .SITE TLD in 2015

Annual Manthan Award Event This Week

Domain Name .Africa Faces Hurdles - Q&A with Sophia Bekele

LogicBoxes Announces Automation Solutions for ccTLD

List of New gTLD Availability & Key Information Provided for Download

Radix Launches .Space for Individuals, Freelancers and Professionals

TLD Registry Wins Best Marketing Award at China New gTLD Roadshow

Public Interest Registry Introduces 'OnGood' - New Brand Identity for .ngo & .ong

Victorian Government and City of Melbourne Launch .melbourne Web Addresses

Sponsored Topics

Verisign

Security

Sponsored by
Verisign
Afilias

DNSSEC

Sponsored by
Afilias
dotMobi

Mobile

Sponsored by
dotMobi
Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines