Home / Industry

ARI Registry Services Adds World's First .Brand to the Internet

Monash University has trumped the likes of Google, Amazon, Apple and over 600 other major brands around the world to become the first ever globally recognised organisation to have its own Top-Level Domain added to the Internet.

The .monash Top-Level Domain is set to become a core component of the University's digital strategy and reflects its commitment to embracing new technology and expanding its presence in international education and research activities.

Joining the likes of .com, .net, .org and .au, the newly acquired .monash Top-Level Domain was switched on over the weekend when Melbourne-based Internet infrastructure specialists ARI Registry Services facilitated the delegation of .monash to the Internet's authoritative root zone servers.

The addition of .monash to the web is part of the new Top-Level Domain program being rolled out by the global regulator of web addresses to introduce greater domain name choice and availability online. Around 100 of the almost 1400 new domains are already live on the Internet, including .menu, .kiwi and شبكة. (.web in Arabic and pronounced "dot shabaka").

Not only is .monash the first brand in the world to have its custom domain added to the Internet, it has also surpassed other Australian applicants like .afl, .iinet, .auspost, .melbourne and .sydney — which are scheduled to go live in the coming months.

Adrian Kinderis, CEO of ARI Registry Services, said Monash University has inherited a unique piece of Internet infrastructure which will offer greater online creativity and unparalleled access to data.

He noted that Australian universities led the world in this program, with six out of the eight education sector applications coming from Australian providers.

"We'll soon see the likes of .bond, .latrobe and .rmit join .monash when they delegate in the coming months. Open Universities Australia will round out the mix with their applications for .courses and .study.

"It's an incredible accomplishment that these Australian education providers are at the heart of one of the most significant Internet milestones since the introduction of .com 28 years ago. This is yet another honour for ARI Registry Services to support our clients in their efforts to be at the forefront of the global education sector."

ARI Registry Services' work with Monash University to date includes the development of policy frameworks, operational and compliance structures as well as detailed naming conventions and integration strategies in addition to the operation of the .monash Registry System.

ARI Registry Services is the appointed technology provider for more than 100 new Top-Level Domain applicants globally, including some of the world's leading brands, entrepreneurs and governments - many of whom utilise the expert consultancy services offered to prepare for activation and ongoing maintenance of their Top-Level Domains.

Further announcements regarding the launch of other clients are expected throughout the year.

ARI Registry Services

About ARI Registry Services – ARI Registry Services is driving innovation and the expansion of the Internet through the delivery of world-class domain name registry services. With over 10 years of experience, ARI Registry Services is a leading provider of Domain Name Registry Infrastructure Services and DNS Services for generic Top-Level Domain applicants and country code Registry Operators. We help governments, major brands and entrepreneurs across the globe realise the full potential of the Internet by providing expertise, security and reliability in operating a core piece of Internet infrastructure. Learn More

Related topics: Domain Names, Multilinguism, Registry Services, Top-Level Domains

 
   

Don't miss a thing – get the Weekly Wrap delivered to your inbox.

Related Blogs

Related News

Explore Topics

Dig Deeper

Mobile Internet

Sponsored by Afilias Mobile & Web Services

Cybersecurity

Sponsored by Verisign

IP Addressing

Sponsored by Avenue4 LLC

DNS Security

Sponsored by Afilias

Promoted Posts

Buying or Selling IPv4 Addresses?

Watch this video to discover how ACCELR/8, a transformative trading platform developed by industry veterans Marc Lindsey and Janine Goodman, enables organizations to buy or sell IPv4 blocks as small as /20s. more»

Industry Updates – Sponsored Posts

Radix's .TECH, .STORE, .ONLINE and .FUN Get Approval from the Chinese Government

Join Neustar's Town Hall Meeting and Help Shape the Future Of .US

Domain Registrations Reach 331.9 Million, 6.7 Million Growth Year over Year

.brands Spotlight: Banking and Finance Industries

Google Buys Business.Site Domain for 'Google My Business'

Radix Announces Global Web Design Contest, F3.space

Global Domain Name Registrations Reach 330.6 Million, 1.3 Million Growth in First Quarter of 2017

.TECH Gets Its Big Hollywood Break

Why the Record Number of Reverse Domain Name Hijacking UDRP Filings in 2016?

UDRP: Better Late than Never - ICA Applauds WIPO for Removing Misguided 'Retroactive Bad Faith'

The Rise and Fall of the UDRP Theory of 'Retroactive Bad Faith'

.PRESS Supports Press Freedom Day for 3rd Consecutive Year

5 Afilias Top Level Domains Now Licensed for Sale in China

Radix Announces Largest New gTLD Sale with Casino.Online

2016 Year in Review: The Trending Keywords in .COM and .NET Domain Registrations

Global Domain Name Registrations Reach 329.3 Million, 2.3 Million Growth in Last Quarter of 2016

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Neustar to be Acquired by Private Investment Group Led by Golden Gate Capital

Startup League Reports from WebSummit, Lisbon

.SPACE Becomes the Choice of the First Ever Space Nation Asgardia