An international nonprofit organization has been created to promote the interests of the domain name industry by advocating the use, adoption, and expansion of domain names as the primary tool for users to navigate the Internet.
The Domain Name Association (DNA), launched today by companies active in the Internet sector, plan to educate Internet users around the world about the benefits of domain names, with a specific focus on the imminent introduction of new Top-Level Domains. The DNA aims to develop educational resources and campaigns to prepare users for these changes and support the success of the new domains.
"The domain name industry sorely lacks a vocal advocacy body that is prepared to fight for our commercial interests, and this is the gap the Domain Name Association is going to fill as the first-ever domain name industry trade group," said Adrian Kinderis, Chair of the Interim Board of the DNA
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