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Dyn Acquires Mobile Dashboard App Trendslide

Dyn, the worldwide leader in Internet Infrastructure as a Service, announced today it has acquired Trendslide, a mobile dashboard app startup. The acquisition expands Dyn's services to now include mobile data and analytics offerings for online businesses.

While this mobile app was traditionally intended to be a sales/marketing tool, Dyn will now position it as a DevOps tool for its customers.

This move, combined with the acquisition of Verelo in late 2012 and the hiring of Pete Cheslock as Dyn Director of Dev Tools, Donald Layden as Project Manager, Tools, and the promotion of Carl Levine to DevOps Evangelist, is proof that Dyn is committed to being an important voice and part of the DevOps community.

"At the root of Dyn has always been our excellence in engineering," said Kyle York, Dyn Chief Revenue Officer. "We are committed to creating tools that answer the questions of engineers and members of the DevOps community throughout the world. The acquisition of Trendslide is a big step toward that guarantee."

The Trendslide app aggregates data from the websites and apps users already use, and presents a simple graph for a single purpose: to give them a pulse on whether their key metrics are trending up, staying flat, or trending down. Dyn plans to integrate historical DNS and email data into Trendslide, in addition to 3rd party services like Gomez, New Relic, Thousand Eyes, Catchpoint, Keynote, Nagios and more.

In addition to acquiring the IP, co-Founder Benjamin Petrin will join Dyn as a Lead Developer, Tools, with a focus on innovative mobile experiences for Dyn customers.

The acquisition of Trendslide enhances Dyn's commitment to Internet performance, reliability and scalability for more than 500,000 active self sign-up customers, 2500 enterprise customers and over five million users worldwide. This is a firm display that Dyn is diving into mobile technology as Native Push and SMS are two messaging areas the company is considering.

Dyn has a long history with Trendslide as Dyn CTO Cory von Wallenstein was the original investor and helped the company gain early traction and buzz. One of the hottest startups in New Hampshire, the Dyn executives saw an opportunity to acquire Trendslide while an acquisition was still viable as they were poised to raise an additional funding round.

In part, Trendslide's success can be attributed to its strong advisory board, which included Richard Terry-Lloyd, VP of Emerging Markets, Zuora; Eric Hansen, Founder/CEO, SiteSpect; Ryan Burke, VP, Sales, Moontoast; Evan York, Senior Product Manager, Newforma; and Josh Deslisle, VP, Worldwide Sales, Dyn.

"This is a great home for the future of the Trendslide application," added Ron Martin, Trendslide CEO. "As we were looking to raise capital, it was the common opinion of many VCs that this service should stay close to Dyn and focus on Infrastructure — not on marketing and sales analytics. It was good advice, so we decided this was the sensible move. We are happy with this outcome and excited to see the product carry on."

About Dyn

Dyn

Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Incorporated in 2001, Dyn's global presence services more than four million enterprise, small business and personal customers. Visit dyn.com to learn more about how Dyn delivers. (Learn More)

Related topics: DNS, Mobile

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