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A Look at Traffic Management for External "Cloud" Load Balancing

Advanced Feature Usage – 48% of Dyn's enterprise customers are utilizing a traffic management service for disaster recovery, cloud load balancing, geographic regional routing, latency-based routing, or our granular geographic IP routing services.As of this post, 48% of Dyn's enterprise customers are utilizing a traffic management service for disaster recovery, cloud load balancing, geographic regional routing, latency-based routing, or our granular geographic IP routing services. All of these services are made powerful by sophisticated monitoring, a robust REST API and a customizable rules engine that puts a deeper level of control into our customers' hands — just how they want it.

If we look even deeper into the actual usage of these advanced features, we see some customers using traffic management on as many as 310 zones. We have some of the data summarized below.

Active FailoverTraffic Management
Customers using the feature440671
Total Zones using the feature29364470
Avg. Zones/Customer6.666.67
Median Zones/Customer22
Highest Advanced Feature Usage350310

At this point, a significantly higher portion of our customers in the higher traffic tiers use these advanced services:

Advanced Feature Usage by Traffic Tier – The usage of advanced features is especially high in certain verticals of technology companies.The usage of advanced features is especially high in certain verticals of technology companies. Advertising (74%) and Games/Video/Entertainment (60%) particularly stand out.

Today, our customers are creating an Infrastructure stack with redundant providers of colocation, cloud or managed hosting, content delivery, web acceleration, transit, storage/database servers, routers, switches and more. The amount of money spent behind our content agnostic services makes the investment in what we do a simple one. We help prevent vendor lock-in and allow our customers diversity across and down the stack.

The market has caught up and now we innovate on that top 15% as they drive our product roadmap forging ahead. It's a proven way to do R&D and serve a rapidly growing Internet audience who's end user expectations are higher than ever.

As Dyn evolves from a world leading DNS and email delivery provider to a more rounded provider of Internet performance technologies, we'll continue to expose more stats like this (like we did last month with what hosting providers our clients use) and provide even more insight into your entire external infrastructure — traffic, messaging and more. Your customers' experience is on us to help solve.

About Dyn

Dyn

Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Incorporated in 2001, Dyn's global presence services more than four million enterprise, small business and personal customers. Visit dyn.com to learn more about how Dyn delivers. (Learn More)

Related topics: Cloud Computing, DNS

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