We recently did a study where we looked at where our customers' websites are hosted, so we could get a better glimpse into the web hosting space. We also looked at the market share numbers for top traffic websites by Alexa Ranking, and also for large enterprises.
Here are some of our key takeaways:
Amazon AWS, Rackspace and Softlayer clearly hold the top three spots for market share.
Here's what we found, thanks to some great insight from our friends at Datanyze:
About 22% of our 2000+ DynECT enterprise level customers are hosted at either Amazon AWS, Rackspace and Softlayer with Amazon ranking No. 1.
Alexa 10K and Alexa 100K
Next up: Alexa 10K and 100K segments. Did we see any interesting patterns?
For this study, it was important for us to review websites with high traffic. However, we also wanted to look at where the large enterprises were hosted, defined as any company with more than 1000 employees. We looked at a total of 25K such enterprises globally for this analysis.
The total penetration for this segment is about 11.3%, with the graph below showing Rackspace with thrice the market share as the next largest provider. This will be an interesting market segment to keep an eye on.
We'll use this unique to Dyn customer hosting data to improve DynECT Managed DNS and Traffic Management services, prospect more joint accounts, and forge strong hosting partnerships with shared vendors of our esteemed clients. Amazon AWS, Rackspace and Softlayer prove to be glaringly obvious collaborative partners, but the opportunity for lower cost or specialized hosting providers to layer on a premium DNS services is equally apparent (see our favorites and host of Dyn.com, Firehost).
Using Managed DNS and DNS-based Traffic Management (load balancing) services as a performance facilitator, traffic controller, hosting redundancy enabler and overall abstraction layer for content delivery is on the rise. Contact us if there are any other interesting studies you'd like us to research and share.
Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Incorporated in 2001, Dyn's global presence services more than four million enterprise, small business and personal customers. Visit dyn.com to learn more about how Dyn delivers. (Learn More)
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