Home / Industry

Why Website Downtime Is Amateur Hour

It's almost 2013 and top websites like Facebook, Tumblr, Buzzfeed, Reddit and Gawker still experience occasional downtime. I guess web apps are too complicated to be highly available across multiple end points and it's too expensive to run a mirrored active-active setup or at minimum, active-passive infrastructure. Maybe it's too hard or not even worth it. Perhaps end users have become okay with intermittent outages, resulting in a 'why bother' mentality in these web presences' IT departments.

As someone that has been caught "ambulance chasing" after outages and hating that our sales team needs to resort to those tactics, I find myself asking, "Why?" Sometimes I feel like we're selling health insurance when I feel like we should really be selling gym memberships.

During Hurricane Sandy when Squarespace preserved uptime, they had to run fuel for two days up and down seventeen (SEVENTEEN!) flights of stairs in their NYC data center to help keep the generators running. They were commended as they should be and their CEO/Founder Anthony Casalena was leading the charge, later blogging his tale.

I found myself proud of our managed DNS client of over two years, but upset with our inability to help them be more redundant to begin with. I couldn't understand how could we not be deeper into them. Maybe we were viewed as too 'salesy' in the discovery process. We should have helped them setup a Geo Traffic Management feature for hosting diversity.

Just because our DNS platform was operating perfectly, we're not off scot-free. I challenged our team to ask ourselves if we really prepared Anthony, Rolando and their team well enough. Had we done our part as uptime evangelists?

In 2012, we became a $30m+ business. 45% of the revenue was earned through self-signup on Dyn.com. 25% of enterprise sales opportunities (which rounds out the other 55% of our revenue) flows through that website. We get it. Add that onto the nearly 20 global data centers that encompass our DNS network and email delivery infrastructure and we LIVE our mantra 'Uptime is the Bottom Line.'

It's now time to more proactively share it with you. If we go down, we fail. If you go down, we fail. It's that simple.

What does downtime cost your business in brand credibility and revenue? I did a DNS ROI analysis and email ROI analysis recently, but simple blog posts aren't enough. Squarespace stayed up that night, kept the thousands of sites on their platform up and kept a lot of other sites in that data center up. I can't help but think, however, that it shouldn't have required such amazing heroism.

Dyn enables companies to operate multiple data center facilities using our cloud load balancing offering without the need for expensive hardware. In other words, we make assuring your uptime that much easier.

From here on out, you're going to see Dyn take a much stronger position in thought leadership and market education. Not just about our company, products, clients, people, but more so in Internet uptime, speed, scaling large, redundant, complex and highly available systems. Stay tuned for much more on this topic in 2013. We are stewards of the Internet's uptime and reliability.

Written by Kyle York, Dyn Chief Revenue Officer. Kyle leads the overall sales, business development, customer service and marketing efforts. Reach him on Twitter at @Kyork20 or LinkedIn

About Dyn


Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Incorporated in 2001, Dyn's global presence services more than four million enterprise, small business and personal customers. Visit dyn.com to learn more about how Dyn delivers. (Learn More)

Related topics: DNS

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News


Industry Updates – Sponsored Posts

Help Ensure the Availability and Security of Your Enterprise DNS with Verisign Recursive DNS

Join Paul Vixie & Robert Edmonds at the Upcoming Distinguished Speaker Series

LogicBoxes Announces Automation Solutions for ccTLD

3 Questions to Ask Your DNS Host About DDoS

Introducing Our Special Edition Managed DNS Service for Top-Level Domain Operators

Afilias Partners With Internet Society to Sponsor Deploy360 ION Conference Series Through 2016

The Latest Internet Plague: Random Subdomain Attacks

Digging Deep Into DNS Data Discloses Damaging Domains

Nominum Announces Future Ready DNS

Video Interviews from ICANN 50 in London

Dyn Acquires Internet Intelligence Company, Renesys

Introducing getdns: a Modern, Extensible, Open Source API for the DNS

Why We Decided to Stop Offering Free Accounts

Tony Kirsch Announced As Head of Global Consulting of ARI Registry Services

24 Million Home Routers Expose ISPs to Massive DNS-Based DDoS Attacks

Dyn Acquires Managed DNS Provider Nettica

Why Managed DNS Means Secure DNS

SPECIAL: Video Interviews from NamesCon 2014 in Las Vegas

Rodney Joffe on Why DNS Has Become a Favorite Attack Vector

Motivated to Solve Problems at Verisign

Sponsored Topics


DNS Security

Sponsored by
Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines


Sponsored by


Sponsored by