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Religion, Tech and Automotive Sectors Get the Luck of the Draw in New Top-Level Domain Program

Internet users are likely to see the first new Top-Level Domains appear from the technology and automotive sectors as early as July next year, according to major infrastructure provider for new Top-Level Domain applicants, ARI Registry Services.

The global governing body for the Internet (ICANN) held a Prioritisation Draw on Monday to determine the order in which evaluation results will be released for the 1930 new Top-Level Domain (TLD) program applicants.

The draw provides the first indication of what the new internet landscape could look like with the Chinese script version of .catholic drawing first. "It was a fantastic outcome to see one of our clients first out of the hat," said CEO of ARI Registry Services Adrian Kinderis. "We're now one step closer to seeing new Top Level Domains go live and it's exciting for us to play a major role as a technology provider that will help turn all of this hype into a reality."

Global applicants Amazon, Fiat and Epson also got the luck of the early draw. Among the World's major cities, Tokyo and Paris fared well, as did another ARI Registry Services client .melbourne.

ARI Registry Services has signed 161 contracts to provide the technical support for new TLD applicants, equating to almost 10% of the global new TLD market.

"It's been a long and exciting day, but it's a fantastic outcome to have nearly a third of our clients in the top 500. The process is moving along full steam ahead and we can't wait until delegation in mid 2013. We will be right in the thick of it," Kinderis said.

ARI Registry Services has provided the following analysis of how applicants fared in the draw.

.catholic first non-Latin TLD to hit the web

Luck was clearly on the Catholic Church's side, with the Chinese version of .catholic the first of the non-Latin TLDs. The top 5 as follows:

  • .catholic in Chinese
  • .store in Japanese
  • .web in Arabic
  • .shangri-la in Chinese
  • .citic in Chinese

Top 10 major brands

Fiat topped the list at number 155 with the next major brand Epson 73 places behind at 228. The top 10 brands in the draw are:

  • Fiat
  • Epson
  • Omega
  • Hermes
  • Bridgestone
  • McDonalds
  • Cisco
  • Virgin
  • Dell
  • Axa

Battle of the cities:

Germany's fourth largest city Cologne won the battle of the cities at number 126, with Helsinki drawing a close second at 148. The top 10 cities are:

  • Koeln
  • Helsinki
  • Tokyo
  • Paris
  • Budapest
  • Durban
  • Melbourne
  • Berlin
  • New York
  • Nagoya

How Google, Amazon and Microsoft fared with their applications

Google, Amazon and Microsoft had the most applications out of the global brands. Microsoft lucked out early in draw with nearly half of their applications coming in the top 500 (5 out of 11). Meanwhile Google had a fifth of their applications in the top 500 (21 out of 101) and Amazon had a third (23 out of 76).

How the geographic regions fared

Africa fared the best amongst the geographic regions with 12 out of its 16 applications drawn in the first 1000. Below is a breakdown of percentages by region:

  • Africa - 75%
  • Asia Pacific - 59%
  • Latin America - 58%
  • Europe - 54%
  • North America - 54%

On the grid

Fiat won the race drawing 155 ahead of BMW and Mini. The top 5 auto brands in the draw are:

  • Fiat
  • BMW
  • Mini
  • Alfa Romeo
  • Ferrari

Brands that missed out

Only those applicants who purchased a ticket were allowed to participate in the Draw with major brands Goodyear, Lego and Olympus missing out.

How ARI Registry Services' clients fared

  • 10 non-Latin applicants in the draw with .catholic drawing number 1 in Chinese
  • .wedding and .menu the first generic names in the draw at numbers 130 and 132
  • 36 applicants in top 500 Latin TLDs
  • 79 applicants in top 1000 Latin TLDs
  • .melbourne drawing 7 out of 66 cities

About ARI Registry Services

ARI Registry Services

ARI Registry Services is driving innovation and the expansion of the Internet through the delivery of world-class domain name registry services. With over 10 years of experience, ARI Registry Services is a leading provider of Domain Name Registry Infrastructure Services and DNS Services for generic Top-Level Domain applicants and country code Registry Operators. We help governments, major brands and entrepreneurs across the globe realise the full potential of the Internet by providing expertise, security and reliability in operating a core piece of Internet infrastructure. Learn More

Related topics: Domain Names, Registry Services, ICANN, Top-Level Domains

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