Komli Mobile implements DeviceAtlas solution to assist ad network targeting and delivery
dotMobi, a leading mobile Web development solutions provider, today announced that Komli Mobile, the global mobile advertising network, has adopted DeviceAtlas® as its device detection solution. Komli Mobile, part of Komli Media — Asia Pacific's leading digital media technology platform, serves more than 20 billion ad impressions in over 60 countries each month, at the lowest-possible latency of less than two milliseconds.
Real-time identification and knowledge of a device's characteristics are required to deliver advertising that works on each requesting mobile device. But with the daily introduction of new devices and operating system revisions, staying up to date with device information can be a challenge. DeviceAtlas, however, is able to keep the Komli platform in concert with the fast-evolving device landscape.
"With hundreds of millions of ad impressions being handled on our platform every day, we need a robust and accurate device detection solution that can give us the intelligence to target and deliver ads accurately, quickly and correctly for our customers," said Amit Bhartiya, VP of Komli Mobile. "DeviceAtlas meets that need for us."
dotMobi COO Eileen O'Sullivan said, "High-speed, accurate device identification is a must for any advertising network. DeviceAtlas can quickly handle the millions of queries ad networks like Komli need — speedily, reliably and accurately. We are proud to help Komli Mobile extend its leadership position through the use of DeviceAtlas."
About Afilias Mobile & Web Services – Afilias Technologies Limited, a wholly owned subsidiary of Afilias plc, is an expert provider of mobile and web technologies that help companies to reach their customers, regardless of device, content, or context. Products include the DeviceAtlas device intelligence solution, the goMobi mobile website publishing solution and Developer tools such as mobiReady. Learn More
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