Komli Mobile implements DeviceAtlas solution to assist ad network targeting and delivery
dotMobi, a leading mobile Web development solutions provider, today announced that Komli Mobile, the global mobile advertising network, has adopted DeviceAtlas® as its device detection solution. Komli Mobile, part of Komli Media — Asia Pacific's leading digital media technology platform, serves more than 20 billion ad impressions in over 60 countries each month, at the lowest-possible latency of less than two milliseconds.
Real-time identification and knowledge of a device's characteristics are required to deliver advertising that works on each requesting mobile device. But with the daily introduction of new devices and operating system revisions, staying up to date with device information can be a challenge. DeviceAtlas, however, is able to keep the Komli platform in concert with the fast-evolving device landscape.
"With hundreds of millions of ad impressions being handled on our platform every day, we need a robust and accurate device detection solution that can give us the intelligence to target and deliver ads accurately, quickly and correctly for our customers," said Amit Bhartiya, VP of Komli Mobile. "DeviceAtlas meets that need for us."
dotMobi COO Eileen O'Sullivan said, "High-speed, accurate device identification is a must for any advertising network. DeviceAtlas can quickly handle the millions of queries ad networks like Komli need — speedily, reliably and accurately. We are proud to help Komli Mobile extend its leadership position through the use of DeviceAtlas."
Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)
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