Home / Industry

.ORG Releases 94 Never-Before-Registered One- and Two-Character Domain Names

Much like real estate, Internet "curb appeal" — otherwise known as an Internet address — can help optimize a company or organization's online branding or outreach efforts. Today, Public Interest Registry (PIR) — the not-for-profit operator of the .ORG domain, one of the original generic top-level domains with over 10 million registrations — will release 94 previously unregistered one- to two-character .ORG addresses — the shortest and perhaps most memorable domain names available. Through a partnership with Go Daddy and eNom, the addresses will be made available through an allocation process to companies and organizations who respect the inherent trust and value of the .ORG brand.

Referred to as "Project94," the list of available names includes the likes of A.ORG, O.ORG, 7.ORG, and PJ.ORG. When PIR first took over operation of the .ORG domain in 2003, these names were reserved for future allocation and deemed unavailable for immediate registration. Now, PIR is releasing these addresses in response to community interest. With some web addresses surpassing 20 characters, the one- and two-letter domain names carry vast branding and marketing potential due to their brevity and memorability. They also carry the inherent trust and reliability for which the .ORG domain is known.

"Due to the Internet's unquestionable popularity and expansion over the past 25 years, it's rare to have the opportunity to register brief domain names that consist of one to two letters only. From our perspective, this list boasts great potential for interested and qualified registrants who are looking to boost and protect their online brand," said Brian Cute, CEO of Public Interest Registry. "However, with great opportunity comes great responsibility, and we want to ensure that we are rolling out these names in a manner that upholds the standards that have become intrinsic to the .ORG domain. Both GoDaddy and eNom understand .ORG's core mission, and we are confident that they will serve as valued partners in this process."

The proceeds from Project94 will be directed to programs that enhance the open development and security of the Internet, particularly in technologically underserved parts of the world. One specific program is expected to be an initiative to drive the adoption of Domain Name System Security Extensions (DNSSEC) among the broader Internet user community.

Overall, an interested registrant will need to demonstrate its commitment to the .ORG brand values, have a distinct plan for how it proposes to use the new domain, and have the resources to execute its proposed plans. Go Daddy and eNom will jointly facilitate all aspects of the allocation process — from handling the outreach to prospective buyers and managing auctions and handling trademark issues.

"Domain names are, indeed, like '21st century real estate,' more than just an address on the Web, they are an online identity," said Go Daddy Director of Domain Name Aftermarkets Paul Nicks. "As part of this historic opportunity we look forward to assisting our customers with integrating these very valuable names into their organization's culture."

"As a long-time partner of The Public Interest Registry, we are very pleased to be able to help make these .ORG domains available for the first time to consumers," said Taryn Naidu, EVP, eNom/Demand Media. "These additions both reflect and reinforce the value of the .ORG brand, and will be a truly memorable event in the domain name space."

The "Project94" allocation officially kicks-off today. For more information on PIR's "Project94," go to www.project94.org or www.pir.org.

About PIR

PIR

Public Interest Registry is a nonprofit corporation that operates the .org top-level domain – the world's third largest "generic" top-level domain with more than 10 million domain names registered worldwide. As an advocate for collaboration, safety and security on the Internet, Public Interest Registry's mission is to empower the global noncommercial community to use the Internet more effectively, and to take a leadership position among Internet stakeholders on policy and other issues relating to the domain naming system. (Learn More)

Related topics: Domain Names, Top-Level Domains, Web

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

ICANN Los Angeles Recap Webinar

TLD Registry Appoints First China General Manager, Mr Jin Wang

TLD Registry Opens China Headquarters in "China's Silicon Valley"

.nyc Goes Public to Brand the Big Apple

pink.host: Breast Cancer Awareness by Bluehost

Introducing Our Special Edition Managed DNS Service for Top-Level Domain Operators

Radix Announces the Addition of .tech to Its Portfolio

Infographic: Where in the World Do Chinese People Live?

Public Interest Registry Seeks Leaders to Serve on its NGO Community Advisory Council

Mobile Web Traffic: A Dive Into the Data

Auctions Update: MMX Wins .law and .vip

LogicBoxes Partners with I-Content to Implement Vertical Integration for .RICH and .ONL

General Availability Kicks Off for .Website, .Press and .Host

New .ORGANIC Top-Level Domain Welcomes Leading Brands As .ORGANIC Pioneers

Dot Chinese Online and Dot Chinese Website Featured in EURid's World Report on IDNs 2014

New .ORGANIC Top-Level Domain Opens to Serve the Organic Community

Independent Endorsement of Dot Chinese Online & Dot Chinese Website by by FiarWinds Partners

New gTLDs and Best Practices for Domain Management Policies (Video)

.Host Announces Top Global Players As Pioneer Partners

Public Interest Registry Releases Bi-Annual Report, .Org Domain Registrations Pass 10.4 Million

Sponsored Topics

Afilias

DNS Security

Sponsored by
Afilias
Verisign

Security

Sponsored by
Verisign
Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines
dotMobi

Mobile

Sponsored by
dotMobi