Home / Industry

1 Month Until Applications Open for the DotAnything Internet Revolution

With only one month until applications open for ICANN's (Internet Corporation for Assigned Names and Numbers) new Top-Level Domain program, ARI Registry Services (ARI) is today urging potential applicants to act now before the opening of the 90 day application window on 12 January 2012.

"In just 30 days, we're going to see the biggest change to the Internet in its history," said Adrian Kinderis, CEO of ARI. "We're speaking to interested parties now to ensure they understand the opportunities available, ensure they are adequately prepared and have thought through the potential of new online business models."

Kinderis said the new Top-Level Domain program means brands, entrepreneurs and governments can apply for their own version of .com — seeing web addresses end in 'DotAnything' - such as .apple, .music and .doctor for example: "The opportunity is to secure a unique slice of trusted, regulated Internet real estate and drive major new revenue streams.

"The new Top-Level Domain program will dramatically change the way Internet users around the world navigate to find content online," he said.

The application window opens at 00:01 UTC on 12 January 2012 and applicants will have until 29 March 2012 to register their interest. Kinderis explained that if potential applicants miss this round of applications, it may be many years until they get another opportunity. It is expected that the first new domain names will appear live on the Internet in early 2013.

As of 00:01 UTC on 12 December 2011, there is:

  • 31 days, or 744 hours, or 44,640 minutes until the application window opens on 12 January
  • 108 days, 23 hours and 58 minutes for applicants to register their interest to apply
  • 4 months, 23 hours, 58 minutes (or 2,951 hours) until the application window closes

"In the past month I have travelled to Africa, the Middle East, Asia, Australia and the United States to meet with clients and raise awareness about this important program and the commercial opportunities it represents," said Kinderis. "There is still a knowledge gap, so our aim is to educate interested parties on the value of the 'DotAnything' revolution in time for them to apply."

A research report, commissioned by ARI and published last month, found low levels of awareness about the new Top-Level Domain program. In a survey of small and midsized businesses (SMBs), less than 15% knew about the existence of the program. However, despite this, the report found strong potential for entrepreneurs to monetise second-level domains within a new Top-Level Domain, with 49% of SMBs describing themselves as likely to register a web address under a new domain.

More information about ARI's research can be found here: http://www.ariservices.com/dotanything/

About ARI Registry Services

ARI Registry Services

ARI Registry Services is driving innovation and the expansion of the Internet through the delivery of world-class domain name registry services. With over 10 years of experience, ARI Registry Services is a leading provider of Domain Name Registry Infrastructure Services and DNS Services for generic Top-Level Domain applicants and country code Registry Operators. We help governments, major brands and entrepreneurs across the globe realise the full potential of the Internet by providing expertise, security and reliability in operating a core piece of Internet infrastructure. (Learn More)

Related topics: DNS, Domain Names, Registry Services, ICANN, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

PIR Releases Report Detailing Steady Growth of .org Domain in 2014

.film to Provide New Home Online for the Film Industry

.VOTE Solves Presidential Candidate Ted Cruz's Domain Name Problem

.green Now in General Availability

ICANN's Registry Audits Begin Next Week. Are You Prepared?

Sunrise Period Begins for .NGO and .ONG

.study & .courses to Launch with Support of ARI Registry Services

We Know This .Sucks

ARI Registry Services Expands Middle East & Africa Operations

Radix Assumes Full Ownership of .online

IBCA Presentation to ICANN GAC on Protection of Geographic Names in New gTLDs

NSW Government Launches .sydney Domain

New .VOTE and .VOTO Domains Now Available

Help Ensure the Availability and Security of Your Enterprise DNS with Verisign Recursive DNS

Verisign Launches New Monthly Blog Series: Top 10 Keywords Registered in .COM and .NET

.LGBT Public Launch Begins Today

.POKER Domain Sunrise Period Begins

Verisign Celebrates .com's 30th Anniversary, Launches Domain Name Contest

New .VOTE and .VOTO Domains Sunrise Period Begins

New .LGBT Domain Sunrise Period Begins

Sponsored Topics

Afilias

DNS Security

Sponsored by
Afilias
Verisign

Security

Sponsored by
Verisign
dotMobi

Mobile

Sponsored by
dotMobi
Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines