Home / Industry

DotBrand Solutions Launches in the Middle East

Nabil Al Yousuf (left) and Ben Crawford (right) of DotBrand Solutions MENAEmpowering Arab Companies to Become the New ".com"

DotBrand Solutions MENA has launched today in the Middle East to empower Arab companies in three ways: (1) to protect their trademarks in the era of new top-level domain names (TLDs); (2) to acquire and operate their own in TLDs as alternatives to .com, .net and country codes; and (3) to secure a leadership role in the introduction of domain names in Arabic script.

DotBrand Solutions MENA is a partnership between the world's leading "dot-brand" supplier, global domain name registry CentralNic, and a consortium of Middle East businessmen including UAE based Nabil Alyousuf — formerly the Director General of The Executive Office of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, the Ruler of Dubai.

New TLDs are the result of a policy change announced on June 20 by domain name regulator ICANN, which now allows new domain extensions in addition to the traditional ".com" and country codes, including empowering companies to end their domain names with their own brand name, such as .canon or .unicef. Middle Eastern companies will also have the opportunity to run their own generic TLDs such as .music or .green. And all these new domain names can be in multiple languages including Arabic.

"The introduction of dot-brand and Arabic top-level domains signals a new era of internet growth in the Middle East," commented Nabil Ali Alyousuf. "The Middle East is one of the largest emerging markets in the world, and DotBrand Solutions MENA gives local businesses the opportunity to supply our markets with our own domain names, as well as putting local companies with international ambitions on the same level as their competitors from other regions."

"Companies and their legal advisors in the Middle East have been contacting our London offices for months, wishing to protect their trademarks through .brand TLDs and to secure the most valuable real estate on the internet," said Ben Crawford, CEO, CentralNic. "Now we have a local presence with account executives on hand to assist companies throughout the GCC and North Africa. We acquire the TLDs for our clients, and equip them with intelligence on best practice and innovation in this new space, while also serving as a turnkey outsource solution to handle the technical execution."

Among many benefits, the introduction of .brand TLDs will enable companies in the Middle East to join the world's leading brands in creating a truly global presence free from both .com as well as local country codes. Dot-brand TLDs will also reduce cybersquatting, knock-off sites and brand abuse.

About DotBrand Solutions:

An end-to-end service, DotBrand Solutions will guide brands through the financial, operational and technical requirements for .brand TLDs, starting with a complimentary assessment. Services include:

  • Ensuring that ICANN applications are successful in obtaining the TLDs
  • Technical outsource solutions that exceed ICANN specifications
  • Peer group intelligence and information on strategic use of TLDs
  • Simple domain name management systems
  • Sales and distribution

About CentralNic

CentralNic

CentralNic PLC is a registry service provider, which derives revenues from the sale of internet domain names. CentralNic Limited owns a very valuable premium domain portfolio, and uses some of the domains such as us.com as Second-Level Domain extensions. CentralNic uses its in-house developed IT platform to distribute its own domain names and those of third parties to a global network of retailers ("registrars"), which sell these to end users. (Learn More)

Related topics: DNS, Domain Names, Registry Services, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Domain Name .Africa Faces Hurdles - Q&A with Sophia Bekele

Join Paul Vixie & Robert Edmonds at the Upcoming Distinguished Speaker Series

LogicBoxes Announces Automation Solutions for ccTLD

List of New gTLD Availability & Key Information Provided for Download

Radix Launches .Space for Individuals, Freelancers and Professionals

TLD Registry Wins Best Marketing Award at China New gTLD Roadshow

Public Interest Registry Introduces 'OnGood' - New Brand Identity for .ngo & .ong

Victorian Government and City of Melbourne Launch .melbourne Web Addresses

Update on Minds + Machines' Top-Level Domain Launches

ICANN Los Angeles Recap Webinar

TLD Registry Appoints First China General Manager, Mr Jin Wang

TLD Registry Opens China Headquarters in "China's Silicon Valley"

.nyc Goes Public to Brand the Big Apple

pink.host: Breast Cancer Awareness by Bluehost

3 Questions to Ask Your DNS Host About DDoS

Introducing Our Special Edition Managed DNS Service for Top-Level Domain Operators

Radix Announces the Addition of .tech to Its Portfolio

Afilias Partners With Internet Society to Sponsor Deploy360 ION Conference Series Through 2016

Infographic: Where in the World Do Chinese People Live?

Public Interest Registry Seeks Leaders to Serve on its NGO Community Advisory Council

Sponsored Topics

Afilias

DNSSEC

Sponsored by
Afilias
Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines
dotMobi

Mobile

Sponsored by
dotMobi
Verisign

Security

Sponsored by
Verisign