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AusRegistry International today announced it will sponsor the upcoming .nxt conference on new Top-Level Domains in San Francisco from 24 to 26 August 2011 in a bid to assist applicants gain a better understanding of the program and the opportunities available.

As part of its sponsorship, AusRegistry International will be involved in two important sessions during the conference. Celebrity marketing guru Jeffrey Hayzlett, a US based advocate of AusRegistry International, will be the moderator of the marketing session at the .nxt conference. Meanwhile, Adrian Kinderis, CEO of AusRegistry International, will be a panellist at the .nxt "Show me the money" session.

The .nxt conference follows the approval of the new Top-Level Domain program in Singapore in June by the Internet Corporation for Assigned Names and Numbers. This conference will provide the perfect opportunity for potential applicants to connect with industry providers to discuss the application process, their business and marketing plans, and the technical operation of a registry.

Mr Kinderis said his discussion on the "Show me the money" panel at .nxt will focus on how entrepreneurs can take full advantage of the investment opportunity related to generic word name spaces.

"New Top-Level Domains are a billion dollar investment opportunity not to be missed," Mr Kinderis said.

"The biggest revenue-making opportunity within the program lies within the creation of generic word Top-Level Domains. Rather than trying to become the next .com, entrepreneurs should look to create boutique name spaces, turning over lower registration volumes, but at higher margins. Imagine the value a .shop, .food or .music name space could represent to its respective industry. With added value derived from creative content businesses, the revenue-making opportunities are endless. "

In his role moderating the marketing session, Mr Hayzlett said he was looking forward to speaking with attendees about marketing new Top-Level Domains (TLD).

"Marketing will play a critical role in your new Top-Level Domain strategy. Once new TLDs go live in late 2012, applicants will need to market their domains quickly and effectively to position their TLDs as the new standard domain for their targeted audience. A well-planned and implemented marketing strategy will help ensure your new name space is universally known and used by the intended audience. I am excited to help people take full advantage of this revolutionary opportunity and am looking forward to being involved in such a fantastic event," Mr Hayzlett said.

Mr Kinderis said AusRegistry International is using the newly established alliance with Jeffrey Hayzlett and the Hayzlett Group to raise awareness for new Top-Level Domains in the North American market. He added that having someone of Jeffrey's calibre involved in the program and the .nxt conference was a boon not only for the company, but for the industry.

Through its US office based in Los Angeles, California, AusRegistry International will be represented at the conference by CEO Adrian Kinderis, Chief Strategy Officer Krista Papac and Jeffrey Hayzlett.

.nxt was the first ever conference to specifically address the introduction of .anything new Top-Level Domains with its inaugural meeting held in San Francisco in February 2011.

About the Hayzlett Group

The Hayzlett Group is a strategic consultancy that helps ambitious companies achieve high-growth. The Hayzlett Group offers a range of strategic business consulting services including: marketing, public relations and business development. The Group's consulting services are designed to help its clients expand into new markets, reach their customers more effectively and enhance productivity to drive profitable growth. The company has offices in New York, Los Angeles and Sioux Falls. You can learn more about The Hayzlett Group at www.hayzlett.com

About ARI Registry Services

ARI Registry Services (formerly AusRegistry International) is one of the top companies globally with the technology and expertise to activate, implement and manage new Top-Level Domains. Leveraging ten years of experience as a TLD registry operator, ARI Registry Services will provide new Top-Level Domain applicants with the same software and consulting services that currently drive the .au (Australia), the .ae (United Arab Emirates), the .qa (Qatar) and .om (Oman) country codes. (Learn More)

Related topics: DNS, Domain Names, Registry Services, Top-Level Domains