Home / Industry

AusRegistry International Sponsors US Conference on new Top-Level Domains

AusRegistry International today announced it will sponsor the upcoming .nxt conference on new Top-Level Domains in San Francisco from 24 to 26 August 2011 in a bid to assist applicants gain a better understanding of the program and the opportunities available.

As part of its sponsorship, AusRegistry International will be involved in two important sessions during the conference. Celebrity marketing guru Jeffrey Hayzlett, a US based advocate of AusRegistry International, will be the moderator of the marketing session at the .nxt conference. Meanwhile, Adrian Kinderis, CEO of AusRegistry International, will be a panellist at the .nxt "Show me the money" session.

The .nxt conference follows the approval of the new Top-Level Domain program in Singapore in June by the Internet Corporation for Assigned Names and Numbers. This conference will provide the perfect opportunity for potential applicants to connect with industry providers to discuss the application process, their business and marketing plans, and the technical operation of a registry.

Mr Kinderis said his discussion on the "Show me the money" panel at .nxt will focus on how entrepreneurs can take full advantage of the investment opportunity related to generic word name spaces.

"New Top-Level Domains are a billion dollar investment opportunity not to be missed," Mr Kinderis said.

"The biggest revenue-making opportunity within the program lies within the creation of generic word Top-Level Domains. Rather than trying to become the next .com, entrepreneurs should look to create boutique name spaces, turning over lower registration volumes, but at higher margins. Imagine the value a .shop, .food or .music name space could represent to its respective industry. With added value derived from creative content businesses, the revenue-making opportunities are endless. "

In his role moderating the marketing session, Mr Hayzlett said he was looking forward to speaking with attendees about marketing new Top-Level Domains (TLD).

"Marketing will play a critical role in your new Top-Level Domain strategy. Once new TLDs go live in late 2012, applicants will need to market their domains quickly and effectively to position their TLDs as the new standard domain for their targeted audience. A well-planned and implemented marketing strategy will help ensure your new name space is universally known and used by the intended audience. I am excited to help people take full advantage of this revolutionary opportunity and am looking forward to being involved in such a fantastic event," Mr Hayzlett said.

Mr Kinderis said AusRegistry International is using the newly established alliance with Jeffrey Hayzlett and the Hayzlett Group to raise awareness for new Top-Level Domains in the North American market. He added that having someone of Jeffrey's calibre involved in the program and the .nxt conference was a boon not only for the company, but for the industry.

Through its US office based in Los Angeles, California, AusRegistry International will be represented at the conference by CEO Adrian Kinderis, Chief Strategy Officer Krista Papac and Jeffrey Hayzlett.

.nxt was the first ever conference to specifically address the introduction of .anything new Top-Level Domains with its inaugural meeting held in San Francisco in February 2011.

About the Hayzlett Group

The Hayzlett Group is a strategic consultancy that helps ambitious companies achieve high-growth. The Hayzlett Group offers a range of strategic business consulting services including: marketing, public relations and business development. The Group's consulting services are designed to help its clients expand into new markets, reach their customers more effectively and enhance productivity to drive profitable growth. The company has offices in New York, Los Angeles and Sioux Falls. You can learn more about The Hayzlett Group at www.hayzlett.com

About ARI Registry Services

ARI Registry Services

ARI Registry Services is driving innovation and the expansion of the Internet through the delivery of world-class domain name registry services. With over 10 years of experience, ARI Registry Services is a leading provider of Domain Name Registry Infrastructure Services and DNS Services for generic Top-Level Domain applicants and country code Registry Operators. We help governments, major brands and entrepreneurs across the globe realise the full potential of the Internet by providing expertise, security and reliability in operating a core piece of Internet infrastructure. Learn More

Related topics: DNS, Domain Names, Registry Services, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

In Celebration of Marriage Equality Each New .LGBT Name Donates $20 to the It Gets Better Project

Afilias Adds .PROMO to Its Expanding List of Top Level Domains

LogicBoxes Helps .MN Registry Grow by 350%

TLD Security, Spec 11 and Business Implications

Verisign Named to the Online Trust Alliance's 2015 Honor Roll

LogicBoxes Powers .NGO & .ONG Retail and Wholesale Channels for ENSET

3 Key Steps for SMBs to Protect Their Website and Critical Internet Services

Key Considerations for Selecting a Managed DNS Provider

Alabama Joins dotVOTE Movement - Announces Alabama.vote for Its Election Site

LogicBoxes Partners With Domains.Green to Setup Retail & Wholesale Channels for .green Domains

New Top-Level Domain .fit Launches, Announces Partnership with the Arnold Sports Festival

Bauer Media Joins Minds + Machines as a .fishing Pioneer

New .vote TLD Used for Arizona Voters

First Premium .yoga Domains Up for Auction

Afilias Releases 160,000+ Names Across 8 New TLDs

Deal Yourself In: .POKER Names Now Open to All

Lou Andreozzi to Lead New .Law Top-Level Domain

ICANN Business Constituency Elects Elisa Cooper of MarkMonitor as Chair

PIR Releases Report Detailing Steady Growth of .org Domain in 2014

.film to Provide New Home Online for the Film Industry

Sponsored Topics