Home / Industry

AusRegistry International Sponsors US Conference on new Top-Level Domains

AusRegistry International today announced it will sponsor the upcoming .nxt conference on new Top-Level Domains in San Francisco from 24 to 26 August 2011 in a bid to assist applicants gain a better understanding of the program and the opportunities available.

As part of its sponsorship, AusRegistry International will be involved in two important sessions during the conference. Celebrity marketing guru Jeffrey Hayzlett, a US based advocate of AusRegistry International, will be the moderator of the marketing session at the .nxt conference. Meanwhile, Adrian Kinderis, CEO of AusRegistry International, will be a panellist at the .nxt "Show me the money" session.

The .nxt conference follows the approval of the new Top-Level Domain program in Singapore in June by the Internet Corporation for Assigned Names and Numbers. This conference will provide the perfect opportunity for potential applicants to connect with industry providers to discuss the application process, their business and marketing plans, and the technical operation of a registry.

Mr Kinderis said his discussion on the "Show me the money" panel at .nxt will focus on how entrepreneurs can take full advantage of the investment opportunity related to generic word name spaces.

"New Top-Level Domains are a billion dollar investment opportunity not to be missed," Mr Kinderis said.

"The biggest revenue-making opportunity within the program lies within the creation of generic word Top-Level Domains. Rather than trying to become the next .com, entrepreneurs should look to create boutique name spaces, turning over lower registration volumes, but at higher margins. Imagine the value a .shop, .food or .music name space could represent to its respective industry. With added value derived from creative content businesses, the revenue-making opportunities are endless. "

In his role moderating the marketing session, Mr Hayzlett said he was looking forward to speaking with attendees about marketing new Top-Level Domains (TLD).

"Marketing will play a critical role in your new Top-Level Domain strategy. Once new TLDs go live in late 2012, applicants will need to market their domains quickly and effectively to position their TLDs as the new standard domain for their targeted audience. A well-planned and implemented marketing strategy will help ensure your new name space is universally known and used by the intended audience. I am excited to help people take full advantage of this revolutionary opportunity and am looking forward to being involved in such a fantastic event," Mr Hayzlett said.

Mr Kinderis said AusRegistry International is using the newly established alliance with Jeffrey Hayzlett and the Hayzlett Group to raise awareness for new Top-Level Domains in the North American market. He added that having someone of Jeffrey's calibre involved in the program and the .nxt conference was a boon not only for the company, but for the industry.

Through its US office based in Los Angeles, California, AusRegistry International will be represented at the conference by CEO Adrian Kinderis, Chief Strategy Officer Krista Papac and Jeffrey Hayzlett.

.nxt was the first ever conference to specifically address the introduction of .anything new Top-Level Domains with its inaugural meeting held in San Francisco in February 2011.

About the Hayzlett Group

The Hayzlett Group is a strategic consultancy that helps ambitious companies achieve high-growth. The Hayzlett Group offers a range of strategic business consulting services including: marketing, public relations and business development. The Group's consulting services are designed to help its clients expand into new markets, reach their customers more effectively and enhance productivity to drive profitable growth. The company has offices in New York, Los Angeles and Sioux Falls. You can learn more about The Hayzlett Group at www.hayzlett.com

About ARI Registry Services

ARI Registry Services

ARI Registry Services is driving innovation and the expansion of the Internet through the delivery of world-class domain name registry services. With over 10 years of experience, ARI Registry Services is a leading provider of Domain Name Registry Infrastructure Services and DNS Services for generic Top-Level Domain applicants and country code Registry Operators. We help governments, major brands and entrepreneurs across the globe realise the full potential of the Internet by providing expertise, security and reliability in operating a core piece of Internet infrastructure. (Learn More)

Related topics: DNS, Domain Names, Registry Services, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Public Interest Registry Announces Sunrise Period for New Internationalized Domain Names

General Availability Period for New .RED Top-Level Domain Opens

General Availability Period for New .BLUE Top-Level Domain Opens

General Availability Period for New .PINK Top-Level Domain Opens

New Chinese "Mobile" Top-Level Domain Now Available

New .KIM Domain Goes Live

Welcome .SHIKSHA! General Availability Now Open

Adrian Kinderis Appointed as Chair of Domain Name Association

Internet Reaches 271 Million Domain Names in the Fourth Quarter of 2013

Why We Decided to Stop Offering Free Accounts

The Future of Chinese Domain Names (a Panel Discussion)

dotStrategy Selects Neustar's Registry Threat Mitigation Services for .BUZZ Registry

Tony Kirsch Announced As Head of Global Consulting of ARI Registry Services

24 Million Home Routers Expose ISPs to Massive DNS-Based DDoS Attacks

Afilias Chairman Appointed to Domain Name Association Board

.BUILD Enters Landrush with Support of ARI Registry Services

Dyn Acquires Managed DNS Provider Nettica

Radix Awards Contracts for .website, .host, .space, and .press to CentralNic plc

Afilias Welcomes "Dot Chinese Online" and "Dot Chinese Website" Top-Level Domains to the Internet

Afilias Welcomes .ONL and .RICH to the Internet

Sponsored Topics