Home / Industry

Introducing dotBrand Solutions: Launching Brands into a New Digital Landscape

Brands are now poised to take over the most valuable real estate on the internet, enabled by dotBrand Solutions (www.dotbrandsolutions.com), a new service launched today. dotBrand Solutions will empower brands to acquire, manage and profit from new top-level domains (TLDs), as an outsource supplier to CMOs, brand managers and digital marketing executives from global domain name registry CentralNic.

New TLDs are the result of a proposed policy change by domain name regulator ICANN. Rather than ending a web address with the traditional ".com" extension, companies will soon have the option to end with their own brand name, such as .canon or .unicef. Brands will also have the opportunity to run their own generic TLDs such as .toys or .luxury.

"Companies are scrambling to educate themselves about the new "TLD" digital landscape and the role of their own top level domain in the marketing mix, and even in the product mix," said Ben Crawford, CEO, CentralNic. "The new policy from ICANN opens up incredible opportunities but will also raise many questions. DotBrand Solutions is complementary to brand consultants and legal advisors. We equip companies with intelligence on best practice and innovation in this new space, while also serving as a turnkey outsource solution to handle the technical execution."

Among many benefits, the introduction of .brand TLDs will enable brands to enhance their online visibility and create a cohesive internet presence across multiple websites (such as retailers' and distributors'), which the brand owner can control. .brand TLDs will also reduce cybersquatting, knock-off sites and brand abuse.

An end-to-end service, dotBrand Solutions will guide brands through the financial, operational and technical requirements for .brand TLDs, starting with a complimentary business assessment. Services include:

  • ICANN application
  • Technical outsource solutions that exceed ICANN specifications
  • Peer group intelligence
  • Integration with existing domain name management systems
  • Representation of client brands in ICANN policy-making forums

Powered by CentralNic, dotBrand Solutions is founded on 15 years of continuous domain industry experience. CentralNic is the Registry Service Provider of choice for new TLDs requiring proven secure and stable technology, global distribution, expertise in domain sales and marketing, and even financing — with special programs for .brand domains, IDN domains, and not-for profits.

About CentralNic

CentralNic

CentralNic PLC is a registry service provider, which derives revenues from the sale of internet domain names. CentralNic Limited owns a very valuable premium domain portfolio, and uses some of the domains such as us.com as Second-Level Domain extensions. CentralNic uses its in-house developed IT platform to distribute its own domain names and those of third parties to a global network of retailers ("registrars"), which sell these to end users. (Learn More)

Related topics: DNS, Domain Names, Registry Services, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Comments

To post comments, please login or create an account.

Related Blogs

The ANA and Hand-Wringing

A New Way to Value Registry Business

Do You .RUN?

Is racing.com a Half-Million Dollar Mistake for Racing Victoria?

Call for ICANN to Educate and Not Mislead GAC

Related News

Topics

Industry Updates – Sponsored Posts

.Host Announces Top Global Players As Pioneer Partners

Public Interest Registry Releases Bi-Annual Report, .Org Domain Registrations Pass 10.4 Million

Public Interest Registry to Speak About Upcoming Launch of .ngo and .ong Domains for NPOs

Landrush Opens for .Website, .Press and .Host

Afilias Announces General Availability of .BLACK Top-Level Domain

Nominum Announces Future Ready DNS

Last Lap of .WEBSITE, .PRESS and .HOST Sunrise

DotConnectAfrica Trust Responds to ICANN 50 GAC Advice, Updates on .Africa Application IRP Status

New .ORGANIC Domain Sunrise Begins, Creating Verified Space 
for Organic Products and Services

Non-English "IDN Email" Addresses Are Finally Working!

TLD Registry to Speak at Inaugural World Domain Day India

Independent Endorsement of Dot Chinese Online & Dot Chinese Website

ICANN London Recap Webinar

Four Reasons to Move from .COM to Your .BRAND Domain

Neustar to Launch usTLD Stakeholder Council

Introducing the New .ORGANIC Domain: A Trusted, Credible Space for Organic Products on the Web

.WANG - 15,000 Registrations on Day One of General Availability

Dot Brand: Why Your Brand Needs Its Own Top-Level Domain

Afilias Announces Start of .BLACK Sunrise Period

Radix Launches Three New TLDs in Sunrise With Backing from 50+ Registrar Partners

Sponsored Topics