Home / Industry

2010 Study of Mobile Web Trends Shows Continued Explosion of Mobile-Friendly Content

dotMobi, the mobile Web solutions company behind .mobi — the only ICANN-approved Internet address created specifically for labeling content that works on all mobile phones — today announced highlights of its third annual study on mobile Web trends.

The dotMobi "Mobile Web Progress" study examined websites available via the world's most-used global top-level Internet domains: .com, .net, .org, .info and .mobi.

The 2010 study demonstrates that the mobile Web is continuing its explosive global growth. The 2008 study showed 150,000 mobile-ready websites, while the 2010 study showed approximately 3.01 million sites, representing an incredible two-year growth of more than 2,000 percent. And that growth level significantly outpaces early desktop growth.

Web analysts Netcraft found that, between 1996 and 1998, the size of the desktop Web grew from 150,000 sites to 2.0 million sites, a growth rate of only 1,333 percent compared to the mobile Web's 2,000 percent growth in the equivalent timeframe.

"Many brands and businesses are seeing that mobile is a vital, unique channel and not just a smaller desktop Web. Big brands are now adopting mobile Web strategies, but we still have a long way to go, given the ubiquity of mobile phones compared to computers," said Trey Harvin, CEO of dotMobi. "A recent Morgan Stanley report noted that the 'mobile internet is ramping faster than desktop internet did and will be bigger than most think'. Businesses of all sizes need to prepare for the change in how people will access content by embracing the mobile Web."

"Small business owners must engage their growing mobile audience as large brands have. Tools like Dreamweaver and WordPress enabled this to happen on the desktop Web by making site creation fast, easy and cheap. Developments like jQuery Mobile, DeviceAtlas and goMobi are now making this happen for the mobile Web," added Harvin.

A close-up on Alexa's top 500,000 sites

To better understand how the world's most popular websites are handling mobile phones, dotMobi looked closely at the top 500,000 websites as determined by Alexa, the Amazon.com intelligence company.

Within the Alexa top 1,000 sites, 40.1 percent of all sites are mobile-friendly. These sites represent the world's most popular Web properties, like Google, Facebook and Yahoo!

Beyond the top 1,000, mobile friendliness still holds strong but is not yet as widespread. Of the top 10,000 Alexa sites, 29.7 percent perform well on mobiles. Once the input data is broadened to include the top 500,000 sites, the total number of mobile-friendly sites drops to 19.3 percent.

dotMobi's Director of Engineering, Ronan Cremin, said, "The study demonstrates that apps are shifting to become a part of a broader mobile Web strategy rather than the strategy itself. While some brands build individual apps for multiple platforms like iOS, Android and BlackBerry, businesses are increasingly choosing a mobile Web solution for their content, as many of the Alexa top 1,000 have already done."

"As more tools come to market and HTML5 support spreads, mobile Web apps will displace most 'native' apps. Brands can now build a single mobile Web presence that works across all mobile devices without the limitations, costs and maintenance issues of multiple app platforms. The mobile Web lets you address all of your mobile customers, not just those with iPhones and Android handsets," Cremin added.

"Companies that have focused on good mobile user experiences and mobile-friendly websites now have strong advantages in competing for visitors, sales, and customer loyalty," Harvin said, "And these advantages are already positively impacting sales at their desktop websites."

About Afilias - Mobile & Web Services

Afilias - Mobile & Web Services

Afilias Technologies Limited, a wholly owned subsidiary of Afilias plc, is an expert provider of mobile and web technologies that help companies to reach their customers, regardless of device, content, or context. Products include the DeviceAtlas device intelligence solution, the goMobi mobile website publishing solution and Developer tools such as mobiReady. Learn More

Related topics: Domain Names, Registry Services, Mobile, Top-Level Domains, Web

 
   
WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Explore Topics

Industry Updates – Sponsored Posts

Meet Boston Ivy, Home to Some of the Most Specialized TLDs in the Financial Services Sector

Move Beyond Defensive Domain Name Registrations, Towards Strategic Thinking

Is Your TLD Threat Mitigation Strategy up to Scratch?

Verisign Launches New gTLDs for the Korean Market, .닷컴 and .닷넷

Verisign Opens Landrush Program Period for .コム Domain Names

Mobile Web Intelligence Report: Bots and Crawlers May Represent up to 50% of Web Traffic

Domain Management Handbook from MarkMonitor

Afilias Announces Relaunch of .GREEN TLD

New .PROMO Domain Sunrise Period Begins Today

US Court Grants DCA Trust's Motion for Preliminary Injunction on .Africa gTLD

Minds + Machines Group Announces Outsourcing Agreements, Web Address Change

.STORE Opens its Doors to Brands

Startup on .TECH New Top-Level Domain Receives $6.7 Million in Funding

United States Court Has Granted an Interim Relief for DCA Trust on .Africa gTLD

February Biggest Month to Date for Radix, Over 750K Domain Registrations

Best Practices from Verizon - Proactively Mitigating Emerging Fraudulent Activities

The Latest Mobile Web Report Q4 2015 from DeviceAtlas

Radix & WHMCS Offer Free .HOST Domains to All WHMCS Customers

New .BET Domain Now Available to the Public

Radix and SnapNames Announce Exclusive Partnership

Sponsored Topics

Afilias - Mobile & Web Services

Mobile

Sponsored by
Afilias - Mobile & Web Services
Port25

Email

Sponsored by
Port25
Verisign

Security

Sponsored by
Verisign
Afilias

DNS Security

Sponsored by
Afilias