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.CO Internet S.A.S. announced today that TechCrunch will be using a .CO web address to host the "Startup Battlefield" for the TechCrunch Disrupt 2010 conference.

TechCrunch Disrupt brings together both the innovators of disrupting technology and media and the companies that are successfully turning disruption into opportunity. The Disrupt.co website will showcase all of the ideas, products and services from emerging companies that were chosen from hundreds of applications to battle it out as the top startup of 2010.

"We are excited to be one of the first companies to use a .CO domain as a way to further our engagement with our online readers, partners and event attendees," said Michael Arrington, founder and co-editor, TechCrunch. "Like the other companies featured at TechCrunch Disrupt, the .CO domain is set to disrupt the status quo that exists in the world of web addresses — and will offer startups and established businesses new opportunities in online branding."

As an early adopter participating in the .CO Founders Program, TechCrunch is one of the "first movers" to proactively develop and maintain a .CO website prior to the public launch of the domain extension in July.

"It is very exciting to see the TechCrunch Disrupt website built on a .CO web address," said Juan Diego Calle, chief executive officer of .CO Internet. "We are thrilled to showcase some of the best emerging companies of 2010 on Disrupt.co and look forward to an ongoing relationship with TechCrunch as one of our earliest .CO Founders."

Like the companies featured in the Startup Battlefield, .CO is an example of a disruptive industry force that creates new possibilities for today's businesses. In an ever-changing technology and media landscape, consumers are demanding more options in branding their online presence. .CO Internet plans to fill this demand with the launch of the .CO domain.

In addition to TechCrunch, other innovative .CO Founders like Politico, Transitions Optical, and Venture Hacks, have recently embraced this emerging opportunity by launching new web properties built on .CO domain names. The .CO Founders Program is open to all qualified applicants from individual bloggers to small businesses, agencies and big brands, as a way to encourage early development of the .CO namespace.

About .CO Internet

.CO Internet S.A.S. is the Registry Operator for the .CO top-level domain. Short, memorable and credible, .CO is the hot, new ending for web addresses all over the world. From start-ups and small businesses to big brands and multinational corporations, .CO is increasingly becoming the web address of choice for innovators and entrepreneurs across the globe. Please visit http://www.COinternet.co and http://www.go.co for more information. You can also follow us on Twitter @dotCO and at Facebook.com/dotCO. (Learn More)

Related topics: Domain Names, Registry Services, Top-Level Domains