Home / Industry

New gTLD Survey Shows That Many Intend to Apply, But That the Majority Are Undecided

In a recent survey of MarkMonitor's global corporate client base*, nearly 22% of respondents stated that their companies are intending to apply for a new gTLD.

Twenty-three percent stated that their companies did not intend to apply for a new gTLD, while more than 55% still did not know which route they would eventually take.

According to the survey results, of those planning to acquire a new gTLD, 69% said that they would be doing it for "defensive purposes only, to keep others from applying and with no immediate plans to use the new gTLD."

When asked whether the introduction of new gTLDs would require increased efforts around the policing of brands on the Internet, a whopping 76% of respondents believed that it would.

These numbers can give some insight into how corporations are approaching new gTLDs, and clearly many have begun the process of working with the various stakeholder groups within their respective companies to identify whether or not a new gTLD makes sense.

However, a majority of the companies still have not yet decided what to do, which is worrisome, as the fourth draft guidebook is expected to be released in June of this year with a final version potentially released late this year or early next.

Given this relatively short timeline, companies should begin strategy development immediately. Every corporation will need to carefully assess the impacts, choose an offensive, defensive or combined strategy, and begin developing processes to execute that strategy.

For more information on new gTLDs, visit MarkMonitor's dotBrand Resource Center.

* A total of 95 respondents participated in the survey

About MarkMonitor

MarkMonitor

MarkMonitor®, the world leader in enterprise brand protection and a Thomson Reuters Intellectual Property & Science business, uses a SaaS delivery model to provide advanced technology and expertise that protects the revenues and reputations of the world's leading brands. (Learn More)

Related topics: Cybersquatting, Domain Names, Registry Services, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Public Interest Registry Announces Sunrise Period for New Internationalized Domain Names

General Availability Period for New .RED Top-Level Domain Opens

General Availability Period for New .BLUE Top-Level Domain Opens

General Availability Period for New .PINK Top-Level Domain Opens

New Chinese "Mobile" Top-Level Domain Now Available

New .KIM Domain Goes Live

Welcome .SHIKSHA! General Availability Now Open

Adrian Kinderis Appointed as Chair of Domain Name Association

Internet Reaches 271 Million Domain Names in the Fourth Quarter of 2013

The Future of Chinese Domain Names (a Panel Discussion)

dotStrategy Selects Neustar's Registry Threat Mitigation Services for .BUZZ Registry

Tony Kirsch Announced As Head of Global Consulting of ARI Registry Services

Afilias Chairman Appointed to Domain Name Association Board

.BUILD Enters Landrush with Support of ARI Registry Services

Radix Awards Contracts for .website, .host, .space, and .press to CentralNic plc

Afilias Welcomes "Dot Chinese Online" and "Dot Chinese Website" Top-Level Domains to the Internet

Afilias Welcomes .ONL and .RICH to the Internet

Neustar Selected to Continue Administering the .US Domain

The Practicalities of a New Domain Launch

Neustar Launches First Site Under '.Neustar' - Its Own Branded TLD

Sponsored Topics