Buying or Selling IPv4 Addresses?

Watch this video to discover how ACCELR/8, a transformative trading platform developed by industry veterans Marc Lindsey and Janine Goodman, enables organizations to buy or sell IPv4 blocks as small as /20s.

Avenue4 LLCRead Message Promoted Post

Home / Industry

MarkMonitor Sets New Standard in Brand Protection with Site Staydown Service

MarkMonitor®, the global leader in enterprise brand protection, today announced the availability of its Site Staydown Service, a new brand protection option designed to help brand owners shut down fraudulent websites and prevent counterfeit and pirated goods from reaching consumers. Leveraging the extensive experience and infrastructure developed by MarkMonitor in shutting down phishing and malware distribution sites, the MarkMonitor Site Staydown Service protects a company's brand from websites that pose a significant risk to company reputation, revenues and the bottom line.

Fraudulent websites are designed to divert online traffic from legitimate commerce and cause legitimate brands to lose revenue and customer trust. These sites are often well-trafficked and pose a significant risk to companies and to consumers by offering pirated or counterfeit goods. They may also erode the efficiency of search engine marketing efforts, causing lower ROI on marketing campaigns. MarkMonitor estimates that $133 billion in legitimate revenue was lost in 2009 due to the sale of counterfeit goods online

"Confronting the challenge of online counterfeiting is complex, in part because of the inherent ability of counterfeiters to avoid detection and the cross-border nature of the Internet, which reduces the ability of brand owners to engage law enforcement in policing this new frontier," said Deborah Greaves, Secretary and General Counsel for True Religion Brand Jeans. "An option like the Site Staydown Service from MarkMonitor provides an effective alternative for brand owners to shut down infringing sites quickly, protecting consumers and reducing the profit potential for fraudsters."

Research by interactive agency Razorfish highlights the importance of quickly taking down fraudulent sites that can confuse customers and provide a negative brand experience. The 2009 Digital Brand Experience study by Razorfish measured the influence of online brand experiences on consumer behavior. The study found that 63 percent of surveyed consumers said that a digital brand experience influenced their decision to buy or not buy a product from that brand*.

MarkMonitor builds upon the trust earned by its Security Operations Center (SOC) in taking down fraudulent sites by working with more than 4,200 ISPs and 1,200 registrars located around the globe. During the pilot of this new service, the Site Staydown Service was used by leading brands in the apparel, transportation and footwear categories to shut down more than 100 sites offering counterfeit or pirated goods, identified by the brand holder.

"While brands address the problem of counterfeit and pirated goods with time-consuming traditional enforcement methods, fraudsters continue to profit from illicit activities," said Frederick Felman, CMO of MarkMonitor. "The MarkMonitor Site Staydown Service provides brands with a cost-effective, fast and efficient alternative for taking action against fraudulent activity that erodes sales and dilutes marketing investments."

The MarkMonitor Site Staydown Service is available to customers of the MarkMonitor Brand Protection™ solution, with pricing based on the level of engagement. For more visit http://www.markmonitor.com.

MarkMonitor

About MarkMonitor – MarkMonitor®, the world leader in enterprise brand protection uses a SaaS delivery model to provide advanced technology and expertise that protects the revenues and reputations of the world's leading brands. Visit Page

SHARE THIS POST

If you are pressed for time ...

... this is for you. More and more professionals are choosing to publish critical posts on CircleID from all corners of the Internet industry. If you find it hard to keep up daily, consider subscribing to our weekly digest. We will provide you a convenient summary report once a week sent directly to your inbox. It's a quick and easy read.

I make a point of reading CircleID. There is no getting around the utility of knowing what thoughtful people are thinking and saying about our industry.

Vinton Cerf, Co-designer of the TCP/IP Protocols & the Architecture of the Internet

Related

Topics

Cybersecurity

Sponsored byVerisign

DNS Security

Sponsored byAfilias

Mobile Internet

Sponsored byAfilias

IP Addressing

Sponsored byAvenue4 LLC

Promoted Post

Buying or Selling IPv4 Addresses?

Watch this video to discover how ACCELR/8, a transformative trading platform developed by industry veterans Marc Lindsey and Janine Goodman, enables organizations to buy or sell IPv4 blocks as small as /20s.