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dotMobi will make sought-after domains, consisting of one and two characters, available to brands for high-quality mobile Web sites

dotMobi, the company behind .mobi — the only Internet address created specifically for locating content that works on all mobile phones — today announced that they will make available .mobi domain names with one and two alphanumeric characters, such as q.mobi, k9.mobi, 13.mobi or ny.mobi.

These short names are highly sought after by companies who to extend their brand with a brief, memorable web address. In a recent auction of numeric domains, names such as 88.com went for as much as $325,000. Numeric domains in particular are sought after because there is no translation needed among countries, making them extremely useful for global brand recognition.

dotMobi is one of the very few registries who have made one and two character names available. These newly available domains give brands an upper hand in supporting mobile phone users who do not want to type long URL addresses into their phone browser for viewing mobile content.

Plus, these domains can be used to reinforce brand loyalty. As examples, universities can use their acronyms to help students find school-related mobile content. U.S. state tourism boards could use their two-digital abbreviations for reaching travelers. Publicly traded companies might use their ticker symbols as domains that allow their stockholders to find current stock worth via their mobile phones.

"One and two character domains are the most valuable — and often most expensive domains when available" said Trey Harvin, CEO of dotMobi. "Rather than selling these names, dotMobi is looking to provide these names to strong brands with high-quality mobile content. These short domains are highly memorable ways to reach mobile customers who are using the mobile Web in 2009 as never before. They also allow these companies to utilize dotMobi's tools, resources, and marketing reach."

Companies may submit expressions of interest for a one or two character .mobi domain by visiting http://dotmobi.mobi/onechar. dotMobi will respond to requests from interested brands who provide specific concepts for the .mobi domain requested. All formal applicants will then be required to complete a proposal and contract process.

About dotMobi
dotMobi (the informal name of mTLD Top Level Domain Ltd.), headquartered in Dublin, Ireland, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices, so that on-the-go consumers can have confidence that a Web site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi. For mobile site development information, see http://mobiForge.com. For marketing your mobile site, see http://mobiThinking.com. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

Danielle Siemon
Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com

Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com

About dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: Domain Names, Registry Services, Mobile, Top-Level Domains, Web