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Clairmail Chooses Award-Winning DeviceAtlas to Grow Mobile Banking Business

dotMobi's DeviceAtlas handset database now utilized by ClairMail to take their leading mobile banking solutions to the masses, regardless of handset

dotMobi, the company behind .mobi – the only Internet address created specifically for locating content that works on all mobile phones – today announced that ClairMail will now use DeviceAtlas™ to continue delivering high-quality experiences for mobile phone users.

Novato, Calif.-based ClairMail, which recently announced the newest version of the ClairMail System, featuring an iPhone-optimized version of its mobile web offering, is the first and only solution provider capable of delivering 2-way mobile banking and payments functionality for banks of any size on all mobile phones across all three user interface options — messaging, mobile web and client applications. On one platform with a single implementation, ClairMail seamlessly and securely integrates with a bank's systems of record and provides bank customers with a comprehensive suite of 2-way mobile banking and payment services.

With the continued growth of mobile banking, ClairMail was looking to certify its services on a wider breadth of mobile phones so it could serve more customers than previously possible. dotMobi's DeviceAtlas now enables this through its vast handset data from companies such as Motorola, Sony Ericsson, Nokia, Vodafone and Bango. These handset manufacturers, mobile operators and developers work with dotMobi so developers can create "device aware" content with the most up-to-date information available.

ClairMail now utilizes DeviceAtlas to tailor its mobile web offering to the capability of any mobile device. If a customer accesses the mobile web from an iPhone, for example, the user interface is presented in a style and format appropriate for the iPhone. If a customer accesses the mobile web from a different mobile phone, the user interface is presented in a format appropriate for that particular device — all from the same mobile web address.

"Mobile banking and transactional payment solutions have exploded this year, and DeviceAtlas is poised to be an integral part of making them accessible for everyone," said Trey Harvin, CEO of dotMobi. "By partnering with dotMobi, ClairMail has a cost-effective way to maintain its leadership in the 2-way mobile banking and payments market by ensuring their solutions work on virtually every mobile phone on the planet."

"The recent launch of our iPhone-optimized mobile web offering underscores the demand from our bank customers for mobile banking solutions that support all handsets across all carriers," said David Thompson, vice president of marketing of ClairMail "Our partnership with dotMobi will ensure that the ClairMail service remains available to all mobile users, which is critical in our commitment to delivering superior consumer adoption and usage for financial institutions."

Information on DeviceAtlas is available at http://deviceatlas.com.

About ClairMail
ClairMail is the only comprehensive 2-way mobile platform for banking, payments and card services. Deployed either on-premise or as a managed service, ClairMail optimizes any mobile phone for 2-way customer interaction. Only the ClairMail System offers 2-way mobile banking, payments and card applications that utilize any phone's existing messaging and mobile web software and extend the capabilities of third-party client applications. On one platform with a single implementation, ClairMail empowers financial institutions to generate and deliver 2-way Actionable Alerts to their customers and provide easy and immediate account management, secure transactions and no-hold customer service.

Unlike other one-way, proprietary and inflexible point solutions which lack the application intelligence to generate two-way alerts, the ClairMail System is a turnkey, standards-based 2-way offering that seamlessly and securely integrates with existing systems, delivers the fastest time to value and provides an alternative to more costly channels like call centers and interactive voice response (IVR).

Founded in 2004, ClairMail is headquartered in Novato, Calif. The company is privately held and funded by Norwest Venture Partners, Outlook Ventures and JAFCO Ventures.

About dotMobi
dotMobi (the informal name of mTLD Top Level Domain Ltd.), headquartered in Dublin, Ireland, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices, so that on-the-go consumers can have confidence that a Web site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi. For mobile site development information, see http://mobiForge.com. For marketing your mobile site, see http://mobiThinking.com. Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@dotmobi.mobi

Danielle Siemon
A&R Edelman for dotMobi (US)
+1-650-762-2947
danielle.siemon@edelman.com

Gareth Davies
Edelman for dotMobi (Europe)
+44-20-7344-1216
gareth.davies@edelman.com

Gavin Skillman or Jeremy Frank
LaunchSquad for ClairMail
+1-415-625-8555
ClairMail@launchsquad.com

About dotMobi

dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

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