Peter Meyer is the author of the successful book, “Creating and Dominating New Markets” (AMACOM, 2002), from which this article is written, as well as other business books. For more articles on growth, or to order the book, pop over to his firm’s website. Feel free to drop him a line at .(JavaScript must be enabled to view this email address) He actually answers his mail.
For a business that started with few competitors and unlimited markets, the domain name registration trade has certainly become quite difficult and price sensitive. As the owner or manager of your firm, you have a basic choice to make: You can pull back and ride out this difficult period, or you can use this disruption to your advantage. Can a savvy owner or manager bring profitable growth to his or her company? One positive answer may not be in familiar spaces, but in new markets. more
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