MarkMonitor

MarkMonitor

Protecting Brands in the Digital World
Joined on March 18, 2009
Total Post Views: 426,462

About

MarkMonitor®, the world leader in enterprise brand protection and a Thomson Reuters Intellectual Property & Science business, uses a SaaS delivery model to provide advanced technology and expertise that protects the revenues and reputations of the world's leading brands. In the digital world, brands face new risks due to the web's anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of industry-leading expertise, advanced technology and extensive industry relationships to preserve their marketing investments, revenues and customer trust.

MarkMonitor Brand Protection™ helps an enterprise to protect their revenues and reputation by combating the growing threat of online brand abuse, including counterfeiting and piracy, unauthorized channels, stolen web traffic, phishing and malware attacks.

MarkMonitor Domain Management™ helps an organization establish and defend their online brand presence by protecting an enterprise's portfolio of domain names with complete visibility, control and security over global domains.

MarkMonitor Professional and Managed Services offers a range of strategic professional services and custom-configured managed services which help companies maximize their brand protection impact and realize immediate and sustained ROI.

More than half the Fortune 100 trust MarkMonitor to protect their brands online. See what we can do for you.

Company Updates

New gTLDs and Best Practices for Domain Management Policies (Video)

Understand best practices for securing your domain names in light of the introduction of new top-level domains by ICANN. more»

ICANN London Recap Webinar

Please join ICANN and gTLD experts, Elisa Cooper of MarkMonitor® and Brian J. Winterfeldt of Katten Muchin Rosenman LLP, for guidance on navigating this complex environment.
 more»

MarkMonitor Named a Top Trusted Website in OTA's 2013 Online Trust Honor Roll

MarkMonitor announced it is a recipient of the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for demonstrating exceptional data protection, privacy and security in an effort to better protect its brand and customers from the increased threats of cybercriminals. more»

INTA 2013: Gearing Up for Dallas

The International Trademark Association's Annual Meeting is quickly approaching and we're excited to join the Intellectual Property community to share insights. Since the last meeting, we've been witnessing a sea of change and we expect these changes to continue. more»

New gTLD Program Update

Over the past four-plus years, MarkMonitor has been closely following and actively participating in the development of ICANN's New gTLD Program. This post highlights recent program updates from the last month. more»

Recommendations Made to Improve Protections at Second-Level in New gTLDs

With new gTLD registries slated to launch starting late next year, there appears to be an increased sense of urgency surrounding the need for improved rights protection mechanisms at the second-level. more»

MarkMonitor Releases Q2 2012 Fraud Intelligence Report

According to the report, Phish attack volume rose 7% from the previous quarter to 177,369 attacks. A four-quarter rising trend has resulted in an 82% increase from Q2 2011. more»

Top-Level Domain Survey Findings Not Surprising, But Still Concerning

MarkMonitor recently completed a survey of our corporate client base in an effort to uncover important domain name trends relating to defensive domain name registrations, New gTLDs, and Whois accuracy. more»

Thomson Reuters to Acquire MarkMonitor

The Intellectual Property & Science business of Thomson Reuters, the world's leading source of intelligent information for businesses and professionals, today announced it has signed a definitive agreement to purchase MarkMonitor, a global leader in online brand protection. more»

Q1 2012 Fraud Intelligence Report

Phish attack volume jumped 28% from the previous quarter to 166,022 attacks. The MarkMonitor Fraud Intelligence Report for the first quarter of 2012 is now available.  more»

MarkMonitor Offers New gTLD Application Database

Brands can use the MarkMonitor gTLD Application Database to help identify applications that affect their intellectual property and how they conduct business on the Internet. The database offers easy searching of all publicly available application information such as gTLD, applicant name, contact information and application purpose. more»

New gTLD Informational Webinar on May 31

MarkMonitor will be hosting a webinar on 5/31 entitled 'New gTLDS: Are You Ready for the Big Reveal?' ICANN will reveal the list of new gTLD applications this Spring, a significant milestone, expected to number more than 2,000. more»

MarkMonitor Fraud Intelligence Report, Q4 2011

The Financial sector continued to be the most phished industry, accounting for 41% of phish attacks. Financial sector phish increased 15% from the previous quarter to 53,049 attacks and was up 13% from a year ago. more»

MarkMonitor to Exhibit at Internet Tech Policy Exhibition and Reception to be Held on Capitol Hill

On Wednesday Jan. 25, the Congressional Internet Caucus Advisory Committee (ICAC) will host its 15th annual tech policy exhibition, the longest running technology exhibition on Capitol Hill. As part of the exhibition, MarkMonitor® will demonstrate its brand protection and antipiracy technology. more»

Q3 2011 Fraud Intelligence Report

The MarkMonitor Fraud Intelligence Report for the third quarter of 2011 is now available. The findings are: Retail/Service phishing continued to increase, growing 43% to 14,572 attacks. The Financial sector continued to be the most phished industry, accounting for 44% of phish attacks, while the Payment Services sector accounted for 20%... more»

A Different Kettle of Phish

Phishing is usually viewed solely as an information security problem, but it is actually more than that -- it's also a brand protection problem. Why? Phishing targets an organization's customers, using an organization's trusted brand to steal customers' credentials. The result is financial loss, bad customer experiences and a damaged brand name. more»

MarkMonitor Fraud Intelligence Report Released for Q2 2011

The MarkMonitor Fraud Intelligence Report for the second quarter of 2011 is now available. Phish attack volume declined 3% from the previous quarter to 97,241 attacks. The number of targeted organizations also decreased 3% from the first quarter to 498. more»

MarkMonitor Executive to Moderate Panel on New gTLDs at ICANN Singapore Meeting

MarkMonitor, the global leader in enterprise brand protection, today announced that on June 23 Frederick Felman, CMO of MarkMonitor, will moderate a panel focused on the expansion of generic top level domains (gTLDs) at the upcoming Internet Corporation for Assigned Names and Numbers (ICANN) meeting in Singapore. more»

MarkMonitor Report Reveals Hotels Losing $2.2 Billion Annually Online to Competitive Brandjacking

MarkMonitor today released a special edition of the Brandjacking Index, focused on online hotel bookings. The report reveals that online traffic lost to competitors as well as unnecessary commission payments cost hotels $2.2 billion a year worldwide. more»

MarkMonitor to Co-Chair International Anti-Counterfeiting Coalition Spring Conference

MarkMonitor®, the global leader in enterprise brand protection, has announced that Frederick Felman, Chief Marketing Officer at MarkMonitor, will serve as co-chair for the International Anti-Counterfeiting Coalition (IACC) 2011 Spring Conference and lead a panel discussion on the myths and realities of brand abuse on social networks with Jamie O'Donnell, founder of SEO PR. more»

Q1 2011 Fraud Intelligence Report

Phish attack volume increased 17% from the previous quarter to 99,800 attacks. The number of targeted organizations increased 11% from the fourth quarter of 2010, to 511. more»

The Botnet-Counterfeit Drugs Connection

Spam levels have declined dramatically since the March 16 takedown of Rustock, the world's largest botnet, but how long will this victory last? Rustock was responsible for sending almost half of all global spam and up to 44 billion spam emails per day... more»

New gTLD Timeline Announced and .XXX Approved

ICANN Board has announced its intention to approve the New generic Top-Level Domain (gTLD) Program at a special session on June 20, 2011 at the ICANN Singapore Meeting. Based upon these new dates, the application period could begin at the end of October, given the requirement of (at-least) a 4-month communication period. more»

Q4 2010 Fraud Intelligence Report

The MarkMonitor fourth quarter 2010 Fraud Intelligence Report is now available. Here are the main findings from the report. more»

MarkMonitor Report: How Scammers Generate Significant Traffic Promoting Suspected Counterfeit Goods

The report reveals how suspected counterfeiters attract at least 56 million annual visits to e-commerce sites and sell almost 1.2 million suspicious jerseys via e-commerce and business-to-business (B2B) exchange sites annually. more»

Report Sheds Light on Scale and Complexity of Online Piracy and Counterfeiting Problem

Sites offering pirated digital content draw the lion's share of the 53 billion annual visits while sites selling counterfeit goods, including prescription drugs and luxury goods, generate more than 92 million visits per year. more»

Comment Period for New gTLDs Surprisingly Short

On November 12th, ICANN released the Proposed Final Applicant Guidebook (PF-AG) which incorporated some significant revisions to the Program including the elimination of most restrictions on Registry/Registrar cross-ownership. Given the impact of this and other changes to the Program, and the fact that this is potentially the "Final" version of the Guidebook, one might have expected a fairly lengthy comment period. more»

Acquisition Extends Anti-Piracy Capabilities for Digital Content

MarkMonitor announced today that it has acquired DtecNet®, a market leading global anti-piracy company. With the addition of DtecNet technology, MarkMonitor expands its Brand Protection platform, adding greater breadth in targeting both the distribution points and promotional vehicles for pirated digital content. more»

How Targeting Luxury Brands Online Results in Significant Traffic for Online Scammers

Suspicious Luxury Ecommerce Sites Attract Nearly Half as Much Internet Traffic as Legitimate Luxury Ecommerce Sites MarkMonitor, the global leader in enterprise brand protection, today released a special edition of the Brandjacking Index, focused on luxury brands. more»

New Monthly Fraud Intelligence Report Now Available

MarkMonitor has annonuced that it will be sharing a new, monthly Fraud Intelligence Report with customers and other interested parties. The goal of the report is to provide timely analysis of developing trends and new threats in the fraud landscape. The Fraud Intelligence Report will complement the current MarkMonitor analysis as provided in the semi-annual Brandjacking Index® reports and customer reports. more»

New gTLD Survey Shows That Many Intend to Apply, But That the Majority Are Undecided

In a recent survey of MarkMonitor's global corporate client base, nearly 22% of respondents stated that their companies are intending to apply for a new gTLD. wenty-three percent stated that their companies did not intend to apply for a new gTLD, while more than 55% still did not know which route they would eventually take. more»

MarkMonitor to Highlight Importance of Cross-Functional Approach to Brand Protection

On May 11, as part of a panel discussion entitled, "Building & Protecting Core Assets - Extracting Value from Intellectual Property", MarkMonitor's CMO, Frederick Felman, will discuss controlling intellectual property assets in the global marketplace, what role the Internet plays on the value of intellectual property and the positive and negative effects the Internet poses for brand owners as they work to build and protect their brands. more»

MarkMonitor to Participate in the International Trademark Association's Annual Meeting

In its 132nd year INTA's Annual Meeting will connect more than 8,000 trademark professionals from more than 130 countries to learn about new worldwide trademark developments and the most current industry trends. more»

ICANN Board Approves Delegation of Four New IDN TLDs

Registration periods for these new IDN ccTLDs will likely occur later this year and brand owners should begin preparing now by reviewing international trademark portfolio holdings and identifying important brands that should be promoted and protected. more»

MarkMonitor Year in Review Report: How Escalating Online Brand Abuse is Used to Monetize Web Traffic

The report reveals the total number of phishing attacks was at an all-time high, with attacks targeting social network sites increasing to represent two percent of all phish attacks in 2009. The report spotlights the techniques and scams used by fraudsters and cybercriminals to monetize web traffic using well-known brands as the lure. more»

MarkMonitor Sets New Standard in Brand Protection with Site Staydown Service

MarkMonitor announces the availability of its Site Staydown Service, a new brand protection option designed to help brand owners shut down fraudulent websites and prevent counterfeit and pirated goods from reaching consumers. more»

Expressions of Interest a Requirement for New gTLDs?

Today ICANN published a draft model for soliciting Expressions of Interest for new generic top-level domains. According to the model, parties interested in submitting applications to acquire new gTLDs will be required to provide basic information about the application and a deposit of $55,000 which can be used as a credit against the full application fee of $185,000. more»

Paid Search Ads Can Lead to Fake Goods

MarkMonitor recently investigated to what extent popular product searches led to websites offering counterfeit and pirated goods via paid search ads. The research examined 20 of the top 1,000 product-related searches in 2008 and focused on paid search ads across the three major search engines -- Google, Yahoo! and Bing. more»

Open Phishing Season

For retailers and consumers, Cyber Monday marked the beginning of the online holiday shopping season. For cybercriminals, however, it marked the opening of their winter phishing season. Here at MarkMonitor, we are currently seeing an uptick in cybercriminal activity targeting online retailers' brands. more»

SEO Poisoning: A Persistent Malware Threat Targeting High-Profile Brands

It's bad enough that malware is virally spread via paid search and social networking links. But now there are more accounts of it being spread via natural search links as well. In a practice called "SEO Poisoning," fraudsters use Search Engine Optimization (SEO) techniques to mix malware-laden search results with legitimate ones. more»

Pharmaceutical Brandjacking for Popular Drug Brands on the Rise

MarkMonitor's latest Brandjacking Index finds a parallel online system of pharmaceutical supply and demand fueled by continued growth in listings for pharmaceuticals on business-to-business exchange sites as well as increased traffic to illicit pharmacies. The report also reveals a growth in pharmaceutical brandjacking for popular drug brands. more»

Enforcement Success Rates on Online Marketplaces

Most brand owners are likely familiar with eBay's Verified Rights Owner (VeRO) program for requesting de-listings of illegal auction listings and that eBay has a solid track record for removing infringing listings -- close to 100%, in fact. What may be lesser known is that many major online marketplaces also have a decent track record for removing infringing listings. more»

MarkMonitor to Host New Webinar Series with Noted Trademark Law Authority Anne Gilson LaLonde

MarkMonitor, the global leader in enterprise brand protection, announced today the company will be offering a series of webinars focusing on trademark law and brand holder rights in the Internet age. The webinar series will feature noted trademark law authority, Anne Gilson LaLonde, to educate companies on the changing landscape of brand holder rights online. more»

Top Online Challenges for Retailers: Cybersquatting and SEM Abuse

In recent MarkMonitor hosted webinar with Internet Retailer, 60% of those polled felt that cybersquatting and Search Engine Marketing (SEM) abuse - two prevalent forms of traffic diversion - were their top concerns, more so than other types of cyber abuse. more»

New ICANN Chief on gTLDs

In a recent Washington Post article, Rod Beckstrom, former Director of the National Cyber Security Center and ICANN's newly appointed CEO, provided his initial views on ICANN, and its plans for the launch of new generic Top-Level Domains (gTLDs). more»

Latest Brandjacking Index Examines How Fraudsters Abuse Financial Brands

MarkMonitor, the global leader in enterprise brand protection, today released the company's latest Brandjacking Index that studies how fraudsters are abusing major financial brand names and topical subjects like refinancing or unemployment to lure unsuspecting consumers to questionable websites. more»

MarkMonitor at 2009 Trademark, Anti-Counterfeiting and Grey Market Fraud Mitigation Summit

MarkMonitor announced today that Andrew Horton, director of product management, will present at the second annual Trademark, Anti-Counterfeiting and Grey Market Fraud Mitigation Summit. The conference will address the most aggressive "Act Before React" brand protection strategies to thwart counterfeiters from compromising brand integrity. more»

A Seemingly Overwhelming Number of Important Documents Released by ICANN

The Internet Corporation for Assigned Names and Numbers (ICANN) has recently released a number of important documents. This post includes brief synopses of these newly released documents. more»

Expanding Internet Access Driving Software Piracy, Study Says

The global software piracy rate rose to 41% in 2008 from 38% in 2007, costing rights owners an exchange-rate adjusted $50 billion, according to a joint study between the Business Software Alliance (BSA) and IDC released last week. One of the factors driving greater piracy is increased high-speed Internet access, particularly in emerging markets where piracy rates are the highest. more»

SPIL GAMES Chooses MarkMonitor for Global Domain Management

MarkMonitor today announced that SPIL GAMES, the world's ultimate online game destination, will be using MarkMonitor Domain Management to centrally manage SPIL GAMES' key domains. more»

Facebook Selects MarkMonitor Antifraud Solutions to Combat Malware

MarkMonitor, the global leader in enterprise brand protection, today announced Facebook has selected MarkMonitor AntiFraud Solutions to supplement its own in-house security efforts in protecting users against malware attacks. more»

Flawed Economic Analysis of New gTLDs

During the last ICANN meeting in Mexico City, ICANN identified four overarching issues with respect to the new introduction of new generic Top-Level Domains (gTLDs). One of the issues identified was the economic impact of new gTLDs... more»

IP Rights in Digital Environment Key Element of Proposed Treaty

Last week, the Office of the U.S. Trade Representative released a summary of the key elements of the proposed Anti-Counterfeiting Trade Agreement (ACTA) which aims to establish international standards for enforcing IP rights to more effectively combat counterfeiting and piracy. more»

MarkMonitor AntiFraud Solutions, Combining Proven Antiphishing and Expert Antimalware Capabilities

MarkMonitor announces AntiFraud Solutions, offering patented technology to enable brand owners to prevent, detect and respond to phishing and malware attacks. Service leverages the extensive MarkMonitor network of relationships and technology designed to thwart phishing attacks in order to combat the rapidly expanding problem of malware targeting brands. more»

Identify Infringing Domains to Optimize Online Search Marketing Spend

According to the latest figures released Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers, online advertising last year reached $23.4 billion... One of the issues, which isn’t discussed in the report, is one that is of special interest to brand rights holders; registration of domains containing variations of famous marks. more»

Consider Planning Now for Internationalized Top-Level Domains

By now, most companies have begun the process to understand how the introduction of new gTLDs (Generic Top-Level Domains) will impact their respective businesses. Some companies are considering submitting applications to operate their own branded gTLDs. Many others are focused on how to address the anticipated launch of new gTLDs defensively... more»

MarkMonitor AntiFraud Solutions Combine Proven Antiphishing and Expert Antimalware Capabalities

MarkMonitor has announced AntiFraud Solutions, offering patented technology to enable brand owners to prevent, detect and respond to phishing and malware attacks. MarkMonitor AntiFraud Solutions leverage the extensive MarkMonitor network of relationships and technology designed to thwart phishing attacks in order to combat the rapidly expanding problem of malware targeting brands.
 more»

COCC Partners with MarkMonitor for Anti-Phishing Services

COCC, a leading provider of next generation technology services for financial institutions, has partnered with MarkMonitor, the global leader in enterprise brand protection, to help mutual clients protect their brands in the face of increasing Internet-based fraud. more»

ICANN Mexico City Meeting Brings a Significant Shift in Direction for Brand Rights Holder Issues

Mexico City's ICANN meeting represented an important shift in direction for brand rights holder issues. All the work that the IP Community -- including ICANN's IP Constituency, our customers, concerned companies, organizations and individuals who commented on the draft applicant guidebook as well as MarkMonitor -- paid dividends. more»

MarkMonitor Year-in-Review Report Finds Online Abuse of Major Brands Was a Growth Industry for Fraud

MarkMonitor releases the company's latest Brandjacking Index, which finds that online abuse of many of the world's leading brands rose in 2008; report also reveals that 80% of abusive sites identified in 2007 were still active today, indicating brandholders must take a stronger stance against aggressive fraudsters. more»

Topic Interests

LawDomain NamesDNSRegistry ServicesTop-Level DomainsInternet GovernanceSecurityICANNCybercrimeCyberattackWebCybersquattingSpamWhoisDNS SecurityMalwareEmailMultilinguismAccess ProvidersBroadbandP2PPolicy & RegulationPrivacy

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