CircleID

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Summary Judgment Denied in a Case of Creative Typosquatting

• Comment posted Sep 12, 2006 4:41 pm PDT — by Marc Trachtenberg
  I would say that the logic of spending several tens of thousands of dollars, at least, to put an end to a situation that is generating 190K in sales is to demonstrate that Land's End polices their brand and to…

Are Click Fraud Numbers Being Exaggerated by the Traditional Media?

• Comment posted Nov 02, 2006 4:40 pm PST — by Marc Trachtenberg
  Frank, To be clear, I don't conclude with certainty that the click fraud numbers are high only becuase the major advertising networks won't release the numbers.  I said that this "indicates" that the percentage of fraudulent clicks is extremely high.…

• Comment posted Nov 01, 2006 11:10 pm PST — by Marc Trachtenberg
  Frank, I connect cybersquatting, trademark abuse, phishing and general fraud with click fraud in the sense that they are all illegitimate online activities perpetrated for the purpose of making money.  If incidences of cybersquatting, trademark abuse, phishing and general fraud,…

• Comment posted Nov 01, 2006 7:38 pm PST — by Marc Trachtenberg
  With the amount of cybersquatting, trademark abuse, phishing, and general fraud present online, your assertion that click fraud is not rampant as well is off the mark, especially in light of how easy it is to design technology to perpetrate…

Microsoft Becomes an ICANN Accredited Registrar

• Comment posted Nov 08, 2006 7:45 pm PST — by Marc Trachtenberg
  I think it is unlikely that Microsoft will be competing in the general registrar space. This looks like a move to enable them to add value to Office Live and more efficiently register domains for internal use and testing, as…