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Brand Control: The Next Stage for Digital

Social and Digital Marketing are two of the fastest growing, and arguably the most important, pieces of branding today. According to eMarketer, 2017 digital marketing expenditures will account for 38.4% of total ad spending and are projected to be almost 45% by 2020. This is double what they were just a few years ago and growth doesn't seem to be slowing down. more»

Internet Fast Lanes - You May Be Surprised at Who Has Them

The Internet Association -- lobbying organization for Internet giants like Google, Amazon and Netflix -- is adamant that it is necessary to apply of 1935 phone regulation (Title 2) to the Internet to assure that there are no premium "fast lanes", that all bits are treated equally, that Internet access providers (ISPs) do not prioritize their own content over content from competitors. more»

Oh, Those Wild and Crazy New TLDs

Among the many issues affecting ICANN's thousand new TLDs is collisions, that is, the same name already used elsewhere. The other uses are non-standard and unofficial, but some names turn out to have been used a lot. One approach to see how bad the collisions are is controlled interruption, in which the TLD publishes wildcard records with obvious impossible values, in the hope that systems that use colliding names see them and do something about it. more»

Domain Names Are Fading From User View

The internet has changed and evolved ever since it's ancestors first came to life in the late 1960's. Some technology fades away and is forgotten; other aspects continue but are overlaid, like geological sediments, so that they are now longer visible but are still present under the surface. The Domain Name System - both the technology of DNS and the deployed naming hierarchy we all use - are among those aspects of the internet that, although they feel solid and immutable, are slowly changing underneath our feet. more»

Commodifying Words and Letters in the .Com Space

Words (and by extension their constituent letters) are as free to utter and use as is the air sustaining life. No one owns them. There is no toll fee to be paid to dictionary makers who curate them. There are, however, two carve-outs from this public domain, namely words and letters businesses use as designations of origin for their marketplace presence, protected by trademark law; and words and letters arranged expressively by authors, protected by copyright law. more»

Dot-Com is Still King - of Domain Name Disputes

Despite the launch of more than 1,200 new gTLDs, .com remains far and away the most popular top-level domain involved in domain name disputes. In 2016, .com domain names represented 66.82 percent of all gTLD disputes at the World Intellectual Property Organization (WIPO), the only domain name dispute provider that publishes real-time statistics. And, as of this writing, the rate is even higher so far in 2017, with .com domain names accounting for 69.78 percent of all disputes. more»

New Chapter Working Groups Open Closed Doors

One thing was clear from a recent presentation by the new leaders of the SF-Bay Internet Society (ISOC) Chapter Working Groups: inclusion and collaboration will be the key to these groups' success. As Dr. Brandie Nonnecke, the Internet Governance Working Group (WG) Chair said, "We haven't yet cracked the code on what 'multistakeholder' means." But that won't stop her and Dr. Jaclyn Kerr, the Data Protection, Privacy, and Security WG Chair, from trying. more»

Sorry, Not Sorry: WHOIS Data Must Remain Public

In March, I posted a call to action to those of us in the community who have the inclination to fight against a movement to redact information critical to anti-abuse research. Today, I felt compelled to react to some of the discussions on the ICANN discussion list dedicated to the issue of WHOIS reform: Sorry, not sorry: I work every working hour of the day to protect literally hundreds of millions of users from privacy violating spam, phish, malware, and support scams. more»

The Sysadmin's Guide to Securing Your SaaS Apps

As an admin, app security should be a top priority - but SaaS apps represent a difficult challenge in that regard. How can you protect your business from their risks, while enjoying all their rewards? Within the average enterprise, there are 508 unique cloud applications in use. That number's overwhelming enough on its own without considering that 88% of those applications aren't enterprise ready, or the fact that one in five cloud applications has data sharing as a core functionality. more»

SEO Secrets of Keyword-Relevant Domain Extensions

The Domain Name Association (DNA) recently commissioned Web Traffic Advisors, with supporting analysis from Kevin Rowe of Rowe Digital, to do an independent study, Hidden Advantages of Relevant Domain Names, to answer the following question: Can domain name extensions, especially meaningful or relevant domain name extensions (e.g. .Club, .Online, .Rocks, .Today), have the same opportunity as traditional or more generic ones (e.g. traditional .Biz, .Com, .Info, .Org)? more»

Don't Make the Internet Safe for Monopolies

This week I'm going to Washington to argue against regulating Internet access as if it were phone service. Twenty years ago I was there for the same reason. My concern now as it was then is that such regulation will damage the economy and reduce opportunity by stifling innovation and protecting the current dominant players from the startups which would otherwise threaten them. more»

Göran Marby's First Visit to China as ICANN President, Named 马跃然 by China Internet Community

On April 20, 2017, an 8-person delegation led by Göran Marby, President & CEO of ICANN, visited China Academy of Information and Communication Technology (CAICT). Madam Liu Duo, President of CAICT met with Mr. Göran Marby and the delegation. After the meeting, Mr. Marby attended the Chinese Internet Community Seminar held jointly by CAICT and ICANN Beijing Engagement Center. more»

Craigslist Gets a $40 Million CAN-SPAM Judgment

Classified ad site craigslist is famously protective of its contents. While they are happy for search engines like Google to index the listings, they really, really do not like third parties to scrape and republish their content in other forms. In 2013 craigslist sued a company called 3taps which had created an API for craigslist data. They also sued real estate site Padmapper, which showed craigslist and other apartment listings on a map, something craigslist didn't do at the time. more»

Internet for All Now: Legislation That Needs Your Support

California was recently reminded that rain can be very dangerous. In February, the nation's tallest dam, the Oroville dam in northern California, became so overloaded with rain that over a 100,000 people had to evacuate their homes. Many of them ended up at the fairgrounds, a common place for rural communities to gather in times of disaster. Many rural fairgrounds remain unconnected to broadband Internet services, which can make a dangerous situation worse. Especially during critical times, the public must be able to access resources and communicate with their loved ones through the Internet. more»

The Limits of Notice and Takedown

In The Limits of Filtering, Evan Engstrom and Nick Feamster argue eloquently that the costs of a "takedown-staydown" system to defend against copyright infringement would be prohibitive for online service providers (OSPs) and therefore deprive OSPs of otherwise interested investors. I agree that Engstrom and Feamster raise some valid points, particularly including that content recognition technologies are not perfect... However, we must also remember that the current DMCA regime imposes significant costs... more»

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